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The Rise of the Chopard Alpine Eagle – How a Fledgling Watch Quickly Became a Cult Classic

When I began my professional entry into the watch industry five years ago, there was no Alpine Eagle. Rather, my first direct contact with Chopard was, as my editor put it at the time, by baptism of fire, as I…

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The Ultimate Guide to Breguet’s Type XX Pilot’s Watches

To mark the 70th anniversary of Breguet’s Type XX pilot’s watches, Emmanuel Breguet, the last descendant of company founder Abraham-Louis Breguet, took a good long look at the manufacture’s pioneering work in aviation. His findings soon revealed the important horological…

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Ahead of its Time: The Tale of Timekeeping at Löbner

Löbner. Never heard of it? Neither had we. Yet this new German luxury watch brand has the potential to shake up the field of coveted steel sports chronographs – thanks, in part, to its unique history. When the news reached…

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Bucherer Masterworks: A New Retail Experience For Watch Enthusiasts

What is watch collecting really about? For me, it’s primarily about discovering the myriad of ways in which humanity measures time. Time is not a physical but rather an abstract sequence, that we can neither change nor reverse. The way…

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Made of Steel: Wempe Glashütte I/SA Iron Walker

When Wempe introduced its new watch line Iron Walker two years ago, it aroused our curiosity. Until then, our main interest had steadfastly been in precision mechanics from Swiss manufactures, but with the steel Iron Walker and its integrated straps,…

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Louis Vuitton’s Ascension From High Fashion to Horological Heaven

In order to understand this article as a watch enthusiast or a collector: forget the Louis Vuitton stereotype. Forget the queues going round the corner and burly bouncers at the door. Forget the logo. We are here to understand the…

Bucherer BLUE – Exceptional timepieces from Lucerne

One would think that the world’s largest watch and jewellery retailer would already have, well, more than enough to do with its business model. With more than 100 boutiques worldwide, 13 of them in Germany, Lucerne-based jeweller Bucherer ensures that…

Year Of The Tourbillon: The Story Of Abraham-Louis Breguet, The Man Who Defied Gravity

Once upon a time, in the mid-eighteenth century, there lived a watchmaker named Abraham-Louis Breguet. Born in the quiet, misty medieval lakeside Swiss town of Neuchâtel (then a Prussian municipality), he grew up beneath the shadow of an ancient 12th century…

The History of The Patek Philippe World Time Watches

A function on its own is never everything. This is not exclusive to watchmaking, but it is particularly true here. Take a watch, for example, with which you can dive thousands of meters deep (at least if you wanted to,…