Bucherer

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Bucherer Masterworks: A New Retail Experience For Watch Enthusiasts

What is watch collecting really about? For me, it’s primarily about discovering the myriad of ways in which humanity measures time. Time is not a physical but rather an abstract sequence, that we can neither change nor reverse. The way…

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Patek Philippe Boutique Berlin

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available…

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A Turning Point: Rolex Certified Pre-Owned Programme

The trading of pre-owned watches has exploded in recent years – and this upward trend is still ongoing. In a recent industry report, Deloitte predicts that the annual turnover with pre-owned watches will increase from the current 20 billion Swiss…

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Beautiful in Blue: The Latest Limited Editions for Bucherer BLUE

It must be the power of strong brands and manufactures: a good 50 watches have already been created for and with Bucherer BLUE, which sees itself as the in-house innovation lab of Bucherer – one of the largest and most…

Bucherer BLUE – Exceptional timepieces from Lucerne

One would think that the world’s largest watch and jewellery retailer would already have, well, more than enough to do with its business model. With more than 100 boutiques worldwide, 13 of them in Germany, Lucerne-based jeweller Bucherer ensures that…