Luminor

Panerai Ambassador Mike Horn: Living Life On The Edge

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the…

Panerai CEO Jean-Marc Pontroué: Introducing The World’s First Recycled Mechanical Watch & Novelties 2021

During our last conversation about six months ago, Panerai CEO Jean-Marc Pontroué surprised us with his ambitious intention to launch a 100 percent recycled mechanical watch. Now, shortly prior to the unveiling of the brand’s latest pieces at Watches &…

Panerai Luna Rossa Collection
An Italian Affair: Panerai’s Luna Rossa and the America’s Cup

Sailing has played an important role for Panerai for a long time. In fact, involvement in the sport is pretty much in the brand’s DNA. Wind, salty sea air, a longing for the ocean – all sum up the Luminor.…

Panerai-PAM01122-Luminor-Marina-44mm-Guillaume-Nery-Edition-Cover
Panerai Luminor Marina 44mm Guillaume Néry Edition – PAM01122

Panerai is introducing a new piece to its Luminor collection: the Luminor Marina 44mm Guillaume Néry Edition (PAM01122). The watch celebrates the 70th anniversary of the birth of Luminor, which is a tritium-based substance with luminescent properties. 70 pieces of…

Panerai Luminor Blu Mare 44 mm – PAM01085

The Florentine watchmaker Panerai is introducing the Panerai Luminor Blu Mare 44 mm – PAM01085. The model aims for a hybrid of authentic and avant-garde design. While the new watch also evokes the clean lines of the 90s Luminor models,…

W&W 2020: Panerai Luminor Luna Rossa GMT – PAM01036

Panerai presents a new model PAM01036 with dual time zone function that is strongly inspired by the Challenger of Record of the 36th America’s Cup. It expresses the affinity between Panerai and the Team that first launched the challenge to the…

Panerai Luminor Marina Carbotech 44MM PAM01661
Panerai Luminor Marina Carbotech – 44 mm PAM01661

Panerai continues its love for experimentation by introducing a new interpretation of their ‘Luminor Marina’ with an ultra-light Carbotech case. Furthermore, the new Luminor Marina Carbotech – 44 mm is equipped with a Sandwich dial with blue Super-LumiNova markings. The…

Panerai Luminor Sealand 44mm PAM00863
Panerai Luminor Sealand 44 MM – PAM00863

The Panerai Luminor Sealand line has celebrated the Chinese zodiac cycle since 2009. It aims to combine traditional astrology with Italian craftsmanship. The Panerai Luminor Sealand – 44 MM (Ref. PAM00863) was introduced in December 2019. Therefore, it dedicates itself…

panerai submersible chrono guillaume nery edition experience 47mm pam983
SIHH 2019: Panerai Submersible Chrono Guillaume Néry Edition 47 mm and Special Edition

On the Geneva watch fair SIHH in January of this year the Italian brand Panerai presented a new ‘Submersible‘, which is dedicated to the French free-diving world champion Guillaume Néry. After breaking several personal records in 2015, Néry retired from professional…

panerai luminordue collection
Panerai launches a large selection of new Luminor Due watches

Trends shape the appearance of our society. Whereas recently big case design still dominated the watch landscape – for men as well as for women – the industry now goes back to smaller watch cases. The old shapes do not become…

panerai pam944 luminor due 3 days automatic acciaio 45MM
Panerai Luminor Due 3 Days Automatic Acciaio 45 mm and Luminor Due 3 Days GMT Power Reserve Automatic Acciaio 45 mm

The ‘Luminor Due’ Collection is enhanced by new models in which simplicity and sportiness are combined with the technical solutions of the P.4001 and P.4002 automatic calibers, which offer a date display, a second time zone and a power reserve indicator. Panerai…

panerai pam779 luminor california 8 days dlc 44mm
Panerai Luminor California 8 days DLC 44 mm

The Florentine watch brand Panerai presents a new ‘Luminor’, which takes several of the characteristic Panerai ingredients – the California Dial, the titanium case coated in DLC and the hand-wound mechanical movement with a power reserve of eight days– and combines them…