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The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

Launched in 2011, following the Big Bang, King Power, and Classic Fusion lines, Hublot's Masterpiece (MP) collection marked the brand's intensified focus on grand complications. Jean-Claude Biver, then CEO of Hublot, described the collection as the next step towards "more watchmaking, more expertise, more innovation." From then on, 30 employees dedicated to grand complications brought…

  • 18 min
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The Ultimate Guide to Zenith’s El Primero

Most of the young watch collectors of today are looking for the names of famous watch models. This is perfectly fair, given these names were created to be remembered. But anyone who takes a closer look at superstars such as the Cosmograph Daytona by Rolex, the Nautilus by Patek Philippe, or the Royal Oak by…

  • 36 min
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Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

Looking closely at the remarkably innovative spirit of Patek Philippe, one comes to the conclusion that the slogan of the Geneva-based manufacture should be “Vorsprung durch Technik” (or in English, “Innovation through technology”), Audi’s catchy mantra. But the horology house's slogan is rather: “You never own a Patek Philippe. You merely look after it for…

  • 17 min
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The Ultimate Guide to The Patek Philippe Nautilus

Why Three Hands And Steel Is Just The Beginning See how you were drawn towards this article? Of course you were – everyone is. No matter whether a collector, new customer, horology expert, or simply here for the ride, everyone wants to know about the Patek Philippe Nautilus. Writing a text about the currently most…

  • 40 min
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All You Need To Know About The Rolex Cosmograph Daytona

The Rolex Daytona is one of the most revered models in the world, but why? We are here to answer all of the questions you ever had when it comes to the most famous chronograph of all time. Where it all began: Daytona International Speedway It's possible that some of us know the Daytona watch…

  • 14 min
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