Editorial

The world of haute horlogerie turns its attention to Geneva today, June 26, 2025, as Breguet is presenting another remarkable new model in celebration of its 250th anniversary: the Classique Tourbillon Sidéral 7255, a limited edition of just 50 pieces. This extraordinary creation honors Abraham-Louis Breguet’s invention of the tourbillon on June 26, 1801. For…

Watch enthusiasts in search of the extraordinary have always been in good hands with Wempe. The family-owned company has a keen instinct when it comes to choosing its partner brands – always knowing how to both delight and surprise its clientele. Wempe’s newest brand marks yet another premiere for Germany. Having once been the country’s…

In 1975, Gianni Bulgari, the grandson of Bulgari founder Sotirio Bulgari and now 90 years old, sought to present his Geneva boutique’s top customers with an extraordinary Christmas gift. This gift – a watch – also marked the inception of a line that would come to define the brand’s aesthetic for many: Bvlgari Bvlgari. Today,…

Originally launched in the early 1960s to give the chronograph complication a fresh and modern aesthetic, the Breitling Top Time disappeared from the brand’s portfolio for decades in the wake of the Quartz Crisis – and faded largely into obscurity. It was only with the leadership change to Georges Kern and a comprehensive repositioning of…

I must admit: Up until now, my relationship with Breguet watches has been one of neutral coexistence. This changed over the course of this year. By the time the Type XX Chronographe 2075 was released in early June and I had the opportunity to examine it closely, I had left my neutral stance behind. In…

Quartz is a significant segment for Cartier, the brand founded in Paris in 1847. Exactly how significant remains unknown, as the modern Richemont-owned brand (since 1997) does not officially disclose how many of its watches house a quartz movement versus a mechanical core. ​​To avoid any misunderstandings: the author of this article appreciates and owns…

With the SP One, MB&F ventures into uncharted territory. Instead of their usual futuristic and radical forms, the manufacture's latest creation prioritises classical elegance for the very first time. This timepiece not only heralds the launch of a new model line called Special Projects, but also begs the question of what "special" truly means for…

When I visited the Zenith manufacture in Le Locle a few years ago, I discovered a wall lined with certificates in the stairwell. They were just some of the many original certificates that the watchmaker had won in the chronometry competitions organised by the Neuchâtel Observatory. In total, there are 2,333 chronometry prizes - more…

If you look at the half-life of CEOs in the watch industry, Angelo Bonati, who spent a total of 21 years at Panerai, 18 of them as CEO, should win the Methuselah Award. I am not aware of any CEO who has been in office for longer, but neither is anyone from a brand that…

Shortly before the legendary Grand Prix weekend in Monaco, the newly crowned Formula 1 sponsor TAG Heuer is launching three racy new models in the cult collection of the same name. Fittingly, the race will start for the first time under the name Formula 1 TAG Heuer Grand Prix de Monaco. The ticking Monaco story…

As soon as the five starting lights on Boulevard Albert 1er turn green at 3 p.m. on 25 May 2025 and the Formula 1 TAG Heuer Grand Prix de Monaco 2025 begins, they will also mark the beginning of a new era in the watch world at the historic race track. In celebration of the…

At first glance, one could almost forget that this new Breguet model—limited to just 250 pieces—is a precision timekeeping instrument, despite the fact that much of its intricate mechanism remains visible even while worn on the wrist. The Breguet Tradition 7035 stands as a symbol of 250 years of aesthetic refinement and innovation. Today, Abraham-Louis…