Privacy Policy

Privacy Policy for the website “Swisswatches Magazine”

Operated by GmbH
Konsul-Smidt-St. 24
D – 28217 Bremen

1. Subject of the data protection information and responsibility

This data protection information applies to the processing of personal data when accessing and using the website “”. Responsible for data protection on this website is GmbH (“”), Konsul-Smidt-Straße 24, 28217 Bremen, Deutschland; phone: +49 (0)172 2938939; e-mail: [email protected].

2. Data processing when the website is accessed

2.1 Logfiles

We collect so-called access data when the website is accessed and save this in a log file. This access data also includes the IP address. In addition, the name of the website you have accessed, the file accessed, the date and time of access, the amount of data transferred and the message about the successful access, the brows-er type and version, the operating system, the so-called referrer URL (the previously visited page) and the requesting provider are stored in the log file. We collect such technical information only for the technical op-timization of the website, for the purpose of the security of our technical infrastructure and so that you can view the website correctly. These purposes are also our legitimate interest in data processing. The legal ba-sis is Art. 6 para. 1 lit. f) GDPR. We do not pass on the aforementioned data to unauthorised third parties. We host our web server at Cloudflare, Inc, 101 Townsend St. San Francisco, CA 94107, USA. The provision of the IP address is not required by law or contract. However, without the log files and the IP address contained therein, the service and functionality of our website cannot be guaranteed, or individual services are not available or restricted.

2.2 Cookies

For more detailed information please refer to our “borlabs” cookie-plugin.

2.3 Use of analysis and performance tool(s)

Our website uses so-called analysis and performance tools, which enable us to evaluate the user behaviour of our visitors in order to optimise our services on the website. These tools can be used to investigate how and from where visitors come to our site, which areas of a website are visited particularly often and how of-ten and how long which sub-pages and categories are viewed. It is also possible to track and evaluate clicks and mouse movements on our website. The legal basis in this respect is Art. 6 Para. 1 lit. a) GDPR. The details of the providers in this processing process are as follows:

Tool & Provider DetailsDetails on data protection & objection
Google Analytics
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (Google)
You can prevent the collection and processing of your data by Google by downloading and installing the browser add-on available here. You can also deactivate the collection of your data here. Details on data protection can be found at:
Google Tag Manager
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (Google)
The Google Tag Manager can be used to manage so-called website tags. Click here to be excluded from the Google Tag Manager.
WordPress Stats
Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA
WordPress Stats is used to show the most popular articles on the website:
Facebook Ireland
4 Grand Canal Square Dublin, Irland (Facebook)
Details on data protection and information about the possibility to delete Cookies, can be found at:

3. Jetpack for WordPress

On this website we have integrated Jetpack. Jetpack is a WordPress-Plug-In, which offers additional functions to the operator of a website based on WordPress. Among other things, Jetpack allows us to create an overview of the visitors to the site. By displaying related articles and publications or the possibility to share content on the site, it is also possible to increase the number of visitors. Furthermore, security functions are integrated into Jetpack. Jetpack also optimizes and accelerates the loading of the images integrated on the website. The operating company of the Jetpack plug-in for WordPress is Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc. 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on your IT system. Each time you access any of the individual pages on this website where a Jetpack component has been integrated, the Internet browser on your IT system is automatically prompted by the relevant Jetpack component to transmit data to Automattic for analysis. As part of this technical process, Automattic will become aware of data that will be used to create an overview of visits to the website. This data is evaluated with the aim of optimizing our website. The data collected via the Jetpack component will not be used to identify you without your prior express consent. The data also reaches Quantcast. Quantcast uses the data for the same purposes as Automattic.

You can prevent the setting of cookies by Jetpack and our website at any time by means of an appropriate setting in your internet browser. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programs. Furthermore, you have the possibility to object to and prevent the collection of data generated by the Jetpack cookie and relating to the use of this website and the processing of such data by Automattic/Quantcast. To do so, you must press the opt-out button under the link, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on your IT system. If the cookies on your system are deleted after an objection, you must call up the link again and set a new opt-out cookie. With the setting of the opt-out cookie, however, it is possible that our Internet pages will no longer be fully usable for you.

These processing operations are only carried out if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR.

4. Youtube

We integrate video content with website plugins from YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you bring up a page on our website that contains such a plugin, your browser establishes a direct connection to the YouTube servers. The content of the plugin is transmitted by YouTube directly to your browser and integrated into the page. Through this process, YouTube receives the information that your browser has called up the corresponding page on our website, even if you do not have a YouTube account or are not currently logged into YouTube. This information (including your IP address) is transmitted from your browser directly to YouTube servers in the USA and stored there. YouTube is used in the interest of providing an attractive presentation of our online services. This represents a legitimate interest within the data protection statement of Art. 6 para. 1 lit. f GDPR. Details on the handling of user data can be found in YouTube’s privacy policy:

5. Vimeo

Our website includes plugins from the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you call up a page on our website that contains such a plug-in, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has called up the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account. When you interact with the plug-ins (such as when you press the start button on a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing procedures described are carried out in accordance with Art. 6 Par. 1 letter f GDPR, based on Vimeo’s legitimate interest in market research and the needs-based design of the service. If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website. For the purpose and scope of data collection and the further processing and use of data by Vimeo, as well as your rights and settings options for protecting your privacy, please refer to the Vimeo privacy policy:

6. Facebook Pixel (Custom Audience)

This website uses the “Facebook pixel” of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Face-book”). If explicit consent is given, this allows us to track the behavior of users after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook Ads for statistical and market research purposes and may help to optimize future advertising efforts. The data col-lected is anonymous to us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines ( You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these pur-poses. These processing operations are only carried out if you have given your express consent in accord-ance with Art. 6 Para. 1 letter a GDPR. These processing operations will only take place if you have given your express consent in accordance with Art. 6 para. 1 letter a GDPR.

7. Contact

We offer a contact form on our website to answer questions from interested parties and users and to pro-vide information about our services. We process the enquiries and information sent to us in this context only for the purpose of processing your enquiry and contacting you (Art. 6 para. 1 b) GDPR). The personal data collected in this process may include the e-mail address, name, and your message. We will store your data at the longest for the duration of a resulting contractual relationship with you. If such a contractual relation-ship does not exist or does not arise as a result of the inquiry, we will delete your data no later than twelve (12) months after the last contact with you. The right to object to the processing beforehand or to request de-letion remains unaffected. The provision of personal data is not required by law or contract. However, it is not possible to process the request without the information.

8. Newsletter

On our website you have the possibility to subscribe to the newsletter of our company. Which personal data is transmitted to us when ordering the newsletter is determined by the input mask used for this purpose. When you register for the newsletter, we also save the IP address assigned by your Internet service provid-er (ISP) for the IT system you are using at the time of registration as well as the date and time of registra-tion. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves as a legal safeguard.

The personal data collected during registration for the newsletter will be used exclusively for sending our newsletter. Consent to the storage of personal data, which you have given us for sending the newsletter, can be revoked at any time. The legal basis for data processing for the purpose of sending the newsletter is Art. 6 Par. 1 lit. a GDPR.

8.1 Mailchimp

Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (, to whom we pass on the data you provide when you register for the newsletter. This transfer is done in the context of an order processing by MailChimp. Please note that your data is usually transferred to a Mail-Chimp server in the USA and stored there. MailChimp uses this information for sending and statistical evalu-ation of the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web bea-cons or tracking pixels, which are one-pixel image files stored on our website. This way it can be determined whether a newsletter message was opened and which links were clicked on, if applicable. Technical infor-mation is also collected (e.g. time of access, IP address, browser type and operating system). The data is on-ly collected pseudonymously and is not linked to your other personal data, a direct personal reference is ex-cluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to ob-ject to –the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. You can revoke the consent you have given at any time. You can also prevent processing at any time by un-subscribing from the newsletter. You can also prevent the storage of cookies by adjusting your web browser settings accordingly. You can also prevent the storage and transmission of personal data by deactivating Ja-va-Script in your web browser or by installing a Java-Script blocker (e.g. or We would like to point out that these measures may mean that not all functions of our Internet offer are available. Furthermore, MailChimp can use these data according to article 6 para 1 f) GDPR itself due to its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or pass them on to third parties. To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. This Data-Processing-Agreement can be viewed at the following Internet address: The data protection regulations of MailChimp can be viewed here:

9. Typekit

We use Adobe Typekit to visually design our website. Typekit is a service provided by Adobe Systems Soft-ware Ireland Ltd. that gives us access to a font library. To integrate the fonts we use, your browser must connect to an Adobe server in the USA and download the font required for our website (Art. 6 para. 1 f) GDPR). This will inform Adobe that your IP address has been used to access our website. For more infor-mation about Adobe Typekit, please refer to Adobe’s privacy policy, which can be found at:

10. Social media

We use online platforms to interact with potential or existing customers or applicants, to exchange infor-mation with interested parties and users or to advertise our services. In this respect there is a so-called joint responsibility (Art. 26 GDPR) with regard to data protection. This includes the following providers:

PlatformProviderDetails on data protection
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland;
FacebookFacebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
InstagramInstagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA
YouTubeGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

Data that you directly share or publish via the online platforms and networks (e.g. via comment and chat functions) is processed by us as the responsible party in order to interact with you in this respect or to exchange information with you. In the course of this interaction, we may also receive statistical data from the platform operators regarding the use of our “channels”. This includes, for example, information about interactions, likes, comments or summarized information and statistics (e.g. IP address, origin of followers), which help us to learn something about the interactions with our site. The legal basis for data processing in our area of responsibility is Art. 6 Par. 1 S. 1 lit. f) GDPR.

However, the aforementioned provider(s) also process data on their own responsibility. We have no influence on data that is processed by the provider on his own responsibility according to his own terms of use and data protection. We would like to point out that when the above-mentioned providers are called up, further data (e.g. on your usage and “surfing behavior”) may be collected and, if necessary, transmitted to the provider. Please also note that in the case of interaction via the aforementioned media, data may also be processed outside the European Union. Furthermore, user data is generally processed for market research and advertising purposes. Thus, for example, user profiles can be created from the user behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. More detailed information on this can be found in the data protection information of the respective providers. If we receive personal data from you in connection with the use of the online platforms and networks, please address your concerns to us. Should you wish to assert any further rights against a particular provider, please contact the respective provider.

11. Your rights

You have the right to request confirmation from us at any time as to whether we are processing personal da-ta about you and the right to obtain information about such personal data. In addition, you have the right to correct, delete and restrict data processing, as well as the right to object to the processing of personal data at any time, or to revoke your consent to data processing at any time or to demand data transfer. All infor-mation requests, requests for information, revocations or objections to data processing should be sent by e-mail to [email protected]. Furthermore, you have the right to complain to a supervisory authority in the event of da-ta protection violations.

Notes on the special right of objection

You also have the right to object to the processing of personal data relating to you at any time for reasons arising from your particular situation, inter alia on the basis of Article 6(1)(e) or (f) of the GDPR, in accordance with Article 21 of the GDPR. We will stop processing your personal data unless we can prove that there are compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. If you wish to exercise your right of objection, it is also sufficient to send an e-mail to [email protected].

Januar 2021