Privacy Policy

Privacy Policy for the website “swisswatches magazine”

operated by GmbH
Konsul-Smidt-St. 24
D – 28217 Bremen

The GmbH takes the protection and security of your personal data extremely seriously and will only process, collect and use your personal data in accordance with the legal provisions relating to data protection in force in the Federal Republic of Germany.

1 Collection, processing and use of personal data

The GmbH collects, processes and uses personal data when you use the GmbH webblog (“usage data”).

1.1 Usage data

When using our webblog, the following usage data will be collected:

1.1.1 Logfiles

When you visit our website, your web browser submits access data which will be stored by GmbH in automated logfiles (“server logs”). The following data will be submitted:

  • your computer’s IP address,
  • the date, time, amount of data transferred and the website from which you came to the GmbH page (referrer),
  • information on the product and version of your browser (user agent), operating system and language settings.

1.2.2 Cookies

When visiting our website, cookies (small text files) are stored by your web browser. The cookies will either be sent by a web server to your browser or generated by a script (e.g. JavaScript) on our website. On subsequent visits, your browser sends the information stored in the cookies back to our website unless the cookies have previously been deleted.

  • GmbH cookies: the GmbH session cookie contains a unique session ID for authentication purposes as well as form data which may be necessary across multiple pages. The GmbH selected-language cookie stores your currently selected language. The GmbH cookie will be removed from the browser at the end of a session.
  • Web analytics cookies (see sec. 1.1.3)

1.1.3 Web analytics

The GmbH uses Google Analytics, a web analytics service provided by Google Inc. of 1600 Amphitheatre Parkway, Mountain View, CA 94043 (“Google”). Google Analytics will evaluate the usage of our websites in order to compile reports on all user activities and to allow Google to provide other web analytics services for the GmbH. The data collected by Google will be stored in cookies on your browser and will in general be transmitted and stored on a Google server in the United States. In case of activation of an IP-anonymisation in the Google Analytics configuration of GmbH, your IP address will however first be reduced within the member states of the European Union or in other member states to the Treaty on the European Economic Community and then only the reduced IP address will be transmitted to Google servers in the United States. The IP address transmitted from your browser during the course of Google Analytics will not be associated with any other data held by Google. You can prevent the storage of Google Analytics cookies by selecting the appropriate settings on your browser. You can prevent the collection by Google of data generated by your use (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser plug-in. For further information on Google Analytics and the privacy settings, please see the Privacy Policy and Terms of Service of Google Inc.

1.1.4 Social Media Plug-Ins

On our websites social media plugins of

  • the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA („Facebook“),
  • the short message service Twitter, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA („Twitter“),
  • Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA („Instagram“) 

are used. If our website contains a social media plugin, your browser connects directly to the servers of the social media provider. The contents of the plugin originate from the social network provider without us being able to affect the content of the plugin. Using the usage data transmitted to its servers, the social media provider may understand which of our websites you have visited and associate this information to your user account, if you are registered onto a social media provider. It may also monitor whether you have visited a page of the social media provider or other pages with the provider’s social media plugins. When you actively use social media provider’s plugins (e.g. using the Like button), the relevant information will be transmitted from your browser directly to the social media provider without us having any influence in this. You can find out more about the exact information, the form it takes and the extent of the data which is collected, processed and used by social media providers using plugins by reading the privacy policies of

There you will also find the the settings you can use to protect your privacy.

2. Purposes of the data collection, processing and usage

2.1 Usage data

The GmbH uses the usage data for the needs-based and user-oriented structuring, expansion and optimisation of the webblog and for investigating security incidents. The GmbH anonymises usage data providing it is no longer required in relation to cases of a definite legal infringement, breach of contract or security incident.

3. Information, correction, erasure, blocking

For questions on the collection, processing, storage or usage of your personal data, for information, blocking, correction or erasure of personal data and to revoke provided privacy-related consents which have been released, please contact us at:

[email protected]

4. Change of privacy policy

The GmbH reserves the right to update this data protection policy. In the event of changes you will be informed with reasonable notice and asked to provide your necessary consent.

Version of December 2020