Swisswatches is one of the world’s leading platforms for watches. We provide our readers with an exclusive, carefully selected assortment of mechanical watches, update them on exciting novelties from the watch industry, and also present rare exceptional timepieces and ardent collectors’ favourite watches.

We are fascinated by mechanical watchmaking, uncompromising craftsmanship and a passion for detail. We want to share this passion and work to preserve this century-old artisanal way of telling the time.

Through extensive research and journalistic expertise, our personal point of view is the centre of our focus and we have reserved the freedom to solely cover stories that lie close to our hearts. We want to entertain, impart knowledge, encourage discourse and enable our readers to immerse themselves in the world of Swiss mechanical watches and get to know distinguished personalities from the industry.