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Panerai Submersible Luna Rossa Collection

Swisswatches has teamed up with Panerai and together we will invite four people to the Panerai manufacture in Neuchâtel. Experience the excellence of this luxury Swiss manufacture first-hand, and discover how these masterpieces come to life. An inspiring, unforgettable trip of a lifetime!

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Accompanying A. Lange & Söhne And The New Datograph Up/Down to The First German Concours of Elegance at Lake Tegernsee

The first German Concours of Elegance – at least the first one to be deserving of the name – is only an hour’s flight from Hamburg, yet travelling through Germany during the summer holidays is inevitably a challenge, as hundreds…

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Many Roads Lead to Rome: The Mille Miglia 2024 with Chopard

Many roads lead to Rome, but only one charmingly uses the eternal city as a turning point. This story demonstrates what it means to have driven the legendary 1000-mile race from Brescia to Rome and back yourself. On the wrist,…

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Porsche 718 Spyder RS and Porsche Design Chronograph 718 Spyder RS

For Porsche 718 Spyder RS owners only. The accompanying Porsche Design Chronograph 718 Spyder RS chronograph is the second youngest model in this exclusive series of 14 models since 2019.

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A. Lange & Söhne: Craftsmanship in its Purest Form

A Lange & Söhne is proof of the fact that automobile culture and rare wristwatches come together particularly well when the collectors of both categories are not the ostentatious type. A good example of this can be found at the…

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King of Elegance – 24 Hours in Milan with Cartier

On a balmy summer evening at the end of September, the first guests are arriving at Milan’s Cartier boutique on Via Monte Napoleone in the city’s luxury district. We take the glass elevator with its own doorman to the fourth…

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Audemars Piguet And 1017 ALYX 9SM Designer Matthew M. Williams Joined Forces to Launch Royal Oak Capsule Collection

In retrospect, those responsible at the New York Parson School of Design are likely now less than pleased that they turned down an application from a certain Matthew M. Williams in 2004. Had the renowned design school accepted him, they…

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Legendary Classic Cars, Smoking Tyres and a Historic Comeback: The Le Mans Classic 2023 with Richard Mille

Since its founding in 2002, the Le Mans Classic has offered a unique throwback to the iconic 24 Hours of Le Mans. With the active support of Richard Mille, who has been the main sponsor since its conception, the event…

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The Velocity of Time – featuring Ferdi Porsche

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world’s most successful…

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The Coolest of Them All: The ICE St. Moritz with Richard Mille

St. Moritz has been a famous health resort in Engadine since the 19th century. At first, it was only frequented by spa guests, before the village developed into a high alpine sports centre, which now enjoys a worldwide reputation for…

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From Los Angeles to San Francisco with the Porsche Design 1919 Globetimer UTC and the Porsche Panamera 4 E-Hybrid

A travel diary in a watch magazine? I admit, this article deviates somewhat from our norm – but with good reason. In October 2022, Porsche and Porsche Design provided me with two products of their best luxury technology, the Porsche…

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24 Hours With: Roger Dubuis at Goodwood Festival of Speed

An epic rendezvous: so describes Roger Dubuis its new partnership with Goodwood Festival of Speed. As of 2022, the notoriously ‘disruptive’ horology house is acting as the Official Timing Partner of the world-famous motorsport event. It is here at Goodwood…