NOVELTIES

The case of the Hublot Square Bang Tourbillon 4-Day Power Reserve, reference 805.QD.0170.RX.

A Square Statement: Hublot Square Bang Tourbillon 4-Day Power Reserve

When it was launched in 2022, the Square Bang collection introduced a bold new design language to the Big Bang family, bringing with it a square case as a more assertive alternative. With the Square Bang Tourbillon 4-Day Power Reserve, Hublot now adds a technically ambitious model to the line – one that, for the…

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The Zenith Chronomaster Calendar Lapislazuli Ref. 03.3400.3610/51.C910.

Zenith Chronomaster Original Triple Calendar Lapis Lazuli: A Classic Reimagined

Zenith’s Chronomaster Original Triple Calendar Lapis Lazuli brings together the brand’s deep-rooted watchmaking heritage and a celestial aesthetic. Founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, Zenith built its reputation on precision and innovation—most notably with the 1969 launch of the El Primero automatic chronograph. Today’s Chronomaster collection carries forward that legacy, blending…

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A Closer Look at the Exclusive Bulgari Octo Finissimo Skeleton 8 Days – Gübelin Special Edition

The new Octo Finissimo Skeleton 8 Days – Gübelin Special Edition marks a noteworthy collaboration between the Roman luxury brand Bulgari and the long-established Swiss jeweller Gübelin. This special edition combines the octagonal case shape of the Octo Finissimo collection with blue accents created exclusively for this edition. The skeletonised dial offers a clear view…

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What Links The New Tudor Black Bay Chrono ‘Carbon 25’ to Formula 1

In recent years, Formula 1 has known only one trajectory: upwards. Television ratings have reached record highs, the sport’s Instagram account boasts over 34 million followers, and hit formats like Formula 1: Drive to Survive on Netflix — offering a behind-the-scenes look at the teams, fierce rivalries, and the emotions that define the sport —…

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Richard Mille RM 75-01 Flying Tourbillon Sapphire: Sculptural Transparency in Sapphire

Richard Mille’s latest creation, the RM 75-01 Flying Tourbillon Sapphire, represents a bold exploration of material and form. Unveiled in April 2025, this limited-edition trilogy marks the first time the brand conceived a movement specifically for a sapphire case. Drawing inspiration from Gothic vaults and the fluidity of water, the collection spans three expressions: a…

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Rado Captain Cook Over-Pole: Vintage in a New Format

With its distinctly classic aesthetic, the new Captain Cook Over-Pole takes on a unique role within Rado’s otherwise futuristic design language. It brings back the charm of a bygone era. This reinterpretation of the original Rado Over-Pole world time watch, first launched in 1962, stays close to its historical roots – particularly in terms of…

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W&W 2025: The New Hublot Big Bang Unico Water Blue Sapphire

The Big Bang – the watch that disrupted traditional notions of luxury timepieces upon its launch in 2005 and has since become a core part of Hublot’s portfolio – celebrates its 20th anniversary this year. A trajectory that not only reflects the longevity of the collection, but also its continuous evolution in both design and…

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Piaget Andy Warhol watch with tiger's eye dial lying on the side on a wooden surface.

W&W 2025: An Array of Colourful New Piaget Andy Warhol Watches

The Swiss watch and jewellery maison recently announced the introduction of several Piaget ‘Andy Warhol Watch’ models. With colourful and customisable new dials, these watches will no doubt continue to prove popular amongst the collector community and beyond. New chapters: The Piaget Andy Warhol watch Last October, watch connoisseurs gladly received the news that an…

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EDITORIAL

Red Bull driver Max Verstappen wearing Tag Heuer.

TAG Heuer And Formula 1: The Winning Formula

As soon as the five starting lights on Boulevard Albert 1er turn green at 3 p.m. on 25 May 2025 and the Formula 1 TAG Heuer Grand Prix de Monaco 2025 begins, they will also mark the beginning of a new era in the watch world at the historic race track. In celebration of the…

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The Omega Railmaster Ref. 235.10.38.20.13.001

Omega Revives the Railmaster: A Look Back at the History of an Underrated Classic

Originally introduced as part of Omega’s legendary toolwatch trilogy alongside the Speedmaster and Seamaster 300, the Railmaster was intended to rival the Rolex Milgauss. Yet, it never truly caught on and was discontinued after only six years in production. Nevertheless, the Railmaster is a watch that uniquely combines significant historical relevance with a harmonious design…

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VIDEOS

Boutique Travel Guide

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

  • 7 min
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Vacheron Constantin Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

  • 7 min
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Patek Philippe Boutique Hamburg Innen Table Chairs

Patek Philippe Boutique Hamburg

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

  • 9 min
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Patek Philippe Boutique Berlin

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

  • 7 min
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Breguet Boutique Düsseldorf

Swisswatches is delighted to present the watch community with our very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks? The…

  • 7 min
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Manufacture

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Collector’s View: A Visit to The Patek Philippe Manufacture in Geneva

An invitation to the hallowed halls of the Patek Philippe Manufacture is a special honour – a watch collector from our community shares his extraordinary journey. Anticipation is said to be the greatest of all pleasures. In the spirit of this, the years of anticipation, prolonged by the pandemic, have been rather marvellous. It was quite…

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Paying a Visit to Glashütte Original: The Original German Manufacture

The German manufacture Glashütte Original has firmly earned its place alongside some of the most reputable of Swiss brands. Glashütte Original combines traditional watchmaking and craftsmanship with the almost implausible ability to adapt to new economic, political and cultural conditions. These lines were not written by the author of this text, but by the CEO…

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Jaeger-LeCoultre Manufacture Visit: The Road to Precision

Jaeger-LeCoultre, often dubbed the ‘Watchmaker of Watchmakers’, has a long history of supplying parts to esteemed brands like Patek Philippe, Audemars Piguet, and Cartier. Today a fully integrated manufacture producing some of the most coveted and complicated luxury watches in the world, this legacy of expertise is upheld by the 180 crafts that continue to…

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A Visit to the Blancpain Manufacture: Into the Heart of Swiss Watchmaking

When one thinks of Swiss-made watches, what springs to mind? For some of us, it’s a luxurious boutique in the heart of an affluent metropolis. For others, it’s a fast-paced car rally with watch-branded banners plastered over the track. But what about the place where mechanical watches come to life? To find out, I accompanied…

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Never Stand Still – A Visit to The A. Lange & Söhne Manufacture

We are standing in Glashütte in front of a mileage post from 1734 next to the A. Lange & Söhne manufacture, which signals the distances to the surrounding villages and towns. Back then, the post indicates, it took six hours and fifteen minutes to get from Glashütte to Dresden by horse-drawn carriage. Glashütte was nothing…

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CEO Talks

Style

Guides

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The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

Launched in 2011, following the Big Bang, King Power, and Classic Fusion lines, Hublot’s Masterpiece (MP) collection marked the brand’s intensified focus on grand complications. Jean-Claude Biver, then CEO of Hublot, described the collection as the next step towards “more watchmaking, more expertise, more innovation.” From then on, 30 employees dedicated to grand complications brought…

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The Ultimate Guide to Zenith’s El Primero

Most of the young watch collectors of today are looking for the names of famous watch models. This is perfectly fair, given these names were created to be remembered. But anyone who takes a closer look at superstars such as the Cosmograph Daytona by Rolex, the Nautilus by Patek Philippe, or the Royal Oak by…

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Collector’s Choice

Industry News

Corum Headquarter

Corum is Back in Swiss Hands And Announces a Global Relaunch

The La Chaux-de-Fonds-based watch brand Corum is celebrating its 70th birthday this year with a very special surprise. Following a management buy-out, the company is once again 100 per cent under Swiss management. Golden Bridge Serpent from 2024 Corum stands for unusual designs as well as innovative technologies. Examples include the Golden Bridge with a…

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Save The Date: Swisswatches Heads to Inhorgenta 2025

The countdown has begun: on 21 February, the international jewellery, watches and gemstones trade fair Inhorgenta will open its doors for the 51st time. The event was launched in Munich in 1974 as the ‘first International Trade Fair for Watches, Jewellery, Gemstones and Silverware’. This year, the six exhibition halls will once again not only…

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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league’s 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer involved in various capacities, including sponsorships and timekeeping. With a rich history in motorsport, the…

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Tudor Opens Its First Boutique in Berlin

The Swiss watch brand Tudor is celebrating a milestone in Berlin: in partnership with retailer Wempe, the brand unveiled its first monobrand boutique in the German capital on 25 November 2024. Situated at the exclusive address Kurfürstendamm 26a, the boutique becomes the fourth of its kind in Germany and marks the latest addition to Tudor’s…

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Universal Genève Makes a Comeback With New Brand Identity

The Swiss watch brand Universal Genève is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take the brand in the future in terms of identity and new watch models. For the…

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Collectors’ Talk

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Meet the New Cubitus: Innovation and Excitement Unleashed

They love watches and make no secret of it. Our horology experts Philippe and Alexander talk about their favourite subject: Patek Philippe. Alexander: We both had the pleasure of attending the launch of the new Patek Philippe ‘Cubitus’ models in Munich last week. The excitement couldn’t have been greater. All around the world, but also directly…

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