NEWS

Watches & Wonders 2026 in Geneva - Save the Date - April 14 - April 20

Watches & Wonders Geneva 2026 – Save the Date

This year’s Watches & Wonders, featuring 60 top brands, took place from 1 to 7 April and once again set a new visitor record with over 55,000 visitors (2024: 49,000). The organisers are not changing the concept: four days for trade visitors from 14 April 2026 will be followed by three days for the general…

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The Hublot Big Bang Unico Summer 2025 in front of an orange background

Hublot’s Big Bang Unico Summer 2025 Dazzles in Orange and Sky Blue

In einer Kombination aus kräftigem Orange und strahlendem Himmelblau präsentiert Hublot mit der Big Bang Unico Summer 2025 eine weitere Facette seiner seit 2005 geprägten Ikone. Anfang Juni läutete die Maison mit der Präsentation dieses farbenfrohen Modells in limitiertere Auflage und zahlreichen namenhaften Gästen, unter anderem Markenbotschafter Usain Bolt und DJ Matthias Vitale, auf Mykonos…

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Blancpain Fifty Fathoms - 38mm

Blancpain Expands Fifty Fathoms Collection With New 38 mm Automatique Models

Blancpain’s Fifty Fathoms collection has entered a new chapter with the introduction of a 38 mm Automatique line. This latest addition not only brings a more compact dimension to the collection but also broadens its aesthetic and functional appeal. Available in stainless steel, grade 23 titanium, and 18 ct red gold, the new models pair…

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Hublot Big Bang MECA-10 Concrete Jungle: Brutalism Meets Swiss Precision

Mit der Big Bang MECA-10 Concrete Jungle präsentiert Hublot eine 44-Millimeter-Sonderedition. Als Hommage an den Umzug der Flagship-Boutique in die Fifth Avenue in New York trifft zeitgenössische Uhrmacherkunst auf den rauen Charme der Betonarchitektur. Das Gehäuse der Uhr mit skelettiertem Zifferblatt ist gänzlich in matten Beton gehüllt und nimmt damit nicht nur Bezug auf die…

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The case of the Hublot Square Bang Tourbillon 4-Day Power Reserve, reference 805.QD.0170.RX.

A Square Statement: Hublot Square Bang Tourbillon 4-Day Power Reserve

When it was launched in 2022, the Square Bang collection introduced a bold new design language to the Big Bang family, bringing with it a square case as a more assertive alternative. With the Square Bang Tourbillon 4-Day Power Reserve, Hublot now adds a technically ambitious model to the line – one that, for the…

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The Zenith Chronomaster Calendar Lapislazuli Ref. 03.3400.3610/51.C910.

Zenith Chronomaster Original Triple Calendar Lapis Lazuli: A Classic Reimagined

Zenith’s Chronomaster Original Triple Calendar Lapis Lazuli brings together the brand’s deep-rooted watchmaking heritage and a celestial aesthetic. Founded in 1865 by Georges Favre-Jacot in Le Locle, Switzerland, Zenith built its reputation on precision and innovation—most notably with the 1969 launch of the El Primero automatic chronograph. Today’s Chronomaster collection carries forward that legacy, blending…

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LANDING PAGES

EDITORIAL

The Bulgari Bulgari reference 104112 Limited Edition in a frontal view.

Bulgari: Fifty-Fifty for the 50th Anniversary of the Bvlgari Bvlgari Watch Collection

1975 wollte Gianni Bulgari – der heute 90-jährige Enkel von Bulgari-Gründer Sotirio Bulgari – den Top-Kunden seiner Genfer Boutique zu Weihnachten ein ganz besonderes Geschenk machen. Dieses Präsent war eine Uhr und zugleich die Geburtsstunde einer Linie, die für viele zum Inbegriff der Ästhetik der Marke werden sollte: Bvlgari Bvlgari. Dies wird nun mit vier…

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The Breitling Top Time B01 Chevrolet Corvette reference AB01761A1K1X1.

The Evolution of the Breitling Top Time Special Editions

Originally launched in the early 1960s to give the chronograph complication a fresh and modern aesthetic, the Breitling Top Time disappeared from the brand’s portfolio for decades in the wake of the Quartz Crisis – and faded largely into obscurity. It was only with the leadership change to Georges Kern and a comprehensive repositioning of…

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Cartier: The Jeweller to Kings and the Automatic Movement

Quartz is a significant segment for Cartier, the brand founded in Paris in 1847. Exactly how significant remains unknown, as the modern Richemont-owned brand (since 1997) does not officially disclose how many of its watches house a quartz movement versus a mechanical core. ​​To avoid any misunderstandings: the author of this article appreciates and owns…

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The MB&F Special Project SP One on the wrist.

MB&F Enters New Territory: The SP One and the Dawn of Special Projects

With the SP One, MB&F ventures into uncharted territory. Instead of their usual futuristic and radical forms, the manufacture’s latest creation prioritises classical elegance for the very first time. This timepiece not only heralds the launch of a new model line called Special Projects, but also begs the question of what “special” truly means for…

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Zenith GFJ 160th anniversary edition - lapis lazuli dial

The New Zenith G.F.J. With Calibre 135

When I visited the Zenith manufacture in Le Locle a few years ago, I discovered a wall lined with certificates in the stairwell. They were just some of the many original certificates that the watchmaker had won in the chronometry competitions organised by the Neuchâtel Observatory. In total, there are 2,333 chronometry prizes – more…

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VIDEOS

Boutique Travel Guide

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Vacheron Constantin Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek Philippe Boutique Hamburg Innen Table Chairs

Patek Philippe Boutique Hamburg

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek Philippe Boutique Berlin

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Breguet Boutique Düsseldorf

Swisswatches is delighted to present the watch community with our very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks? The…

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Manufacture

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Collector’s View: A Visit to The Patek Philippe Manufacture in Geneva

An invitation to the hallowed halls of the Patek Philippe Manufacture is a special honour – a watch collector from our community shares his extraordinary journey. Anticipation is said to be the greatest of all pleasures. In the spirit of this, the years of anticipation, prolonged by the pandemic, have been rather marvellous. It was quite…

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Paying a Visit to Glashütte Original: The Original German Manufacture

The German manufacture Glashütte Original has firmly earned its place alongside some of the most reputable of Swiss brands. Glashütte Original combines traditional watchmaking and craftsmanship with the almost implausible ability to adapt to new economic, political and cultural conditions. These lines were not written by the author of this text, but by the CEO…

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Jaeger-LeCoultre Manufacture Visit: The Road to Precision

Jaeger-LeCoultre, often dubbed the ‘Watchmaker of Watchmakers’, has a long history of supplying parts to esteemed brands like Patek Philippe, Audemars Piguet, and Cartier. Today a fully integrated manufacture producing some of the most coveted and complicated luxury watches in the world, this legacy of expertise is upheld by the 180 crafts that continue to…

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A Visit to the Blancpain Manufacture: Into the Heart of Swiss Watchmaking

When one thinks of Swiss-made watches, what springs to mind? For some of us, it’s a luxurious boutique in the heart of an affluent metropolis. For others, it’s a fast-paced car rally with watch-branded banners plastered over the track. But what about the place where mechanical watches come to life? To find out, I accompanied…

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Never Stand Still – A Visit to The A. Lange & Söhne Manufacture

We are standing in Glashütte in front of a mileage post from 1734 next to the A. Lange & Söhne manufacture, which signals the distances to the surrounding villages and towns. Back then, the post indicates, it took six hours and fifteen minutes to get from Glashütte to Dresden by horse-drawn carriage. Glashütte was nothing…

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CEO Talks

Style

Guides

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The Ultimate Guide to Zenith’s El Primero

Most of the young watch collectors of today are looking for the names of famous watch models. This is perfectly fair, given these names were created to be remembered. But anyone who takes a closer look at superstars such as the Cosmograph Daytona by Rolex, the Nautilus by Patek Philippe, or the Royal Oak by…

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Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

Looking closely at the remarkably innovative spirit of Patek Philippe, one comes to the conclusion that the slogan of the Geneva-based manufacture should be “Vorsprung durch Technik” (or in English, “Innovation through technology”), Audi’s catchy mantra. But the horology house’s slogan is rather: “You never own a Patek Philippe. You merely look after it for…

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The Ultimate Guide to The Patek Philippe Nautilus

Why Three Hands And Steel Is Just The Beginning See how you were drawn towards this article? Of course you were – everyone is. No matter whether a collector, new customer, horology expert, or simply here for the ride, everyone wants to know about the Patek Philippe Nautilus. Writing a text about the currently most…

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Collector’s Choice

Collector’s Choice: A Day In The Life of Kristian Haagen

Kristian Haagen is a self-described “Barbour-wearing, ’67 Series 2A owning, middle-aged watch collector” with eight published books under his belt to date. To the rest of the watch community, Haagen is a renowned Danish photojournalist, collector and auction house consultant. But who is he really? We put forth some questions to Scandinavia’s most renowned horology…

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George Glasgow Jr: Gentlemen’s Style

Respected as a man, gentleman, and businessman, George Glasgow Junior is the mastermind behind George Cleverley, the renowned shoemaker of Old Bond Street’s Royal Arcade. But George’s style extends far beyond bespoke shoes; he is also the proud and passionate owner of some of the world’s most revered watch models. We caught up with him…

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The Watch Alchemist: @mochi_watches

When he received his university tuition fees and a few months of rent from his family in advance, he invested it in an OMEGA Speedmaster watch. Fortunately, his application for a scholarship was granted, and his education and accommodation were secured. OMEGA Speedmaster Moonwatch Professional Chronograph 42 mm Ref. 311.30.42.30.01.006 These days, he earns his…

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DeBethune DB27 Titan Hawk V2

With A Penchant For Independence: @thehoracle

Having lived on the West Coast his entire life, it’s not surprising, that his first watch was a Nixon, the epitome of a surf watch. As nobody in his family was ever interested in watches and he never inherited a piece, @thehoracle had to find his own way into the world of watches and eventually…

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Patek Philippe Nautilus 5712 1A 001 Tiffany Dial

Rendezvous With Charlie Sheen: @bzabodyn214

Who can actually claim to have owned a watch from a Hollywood icon? When @bzabodyn214 bought his Patek Philippe Aquanaut 5065A from a local dealer, some research quickly revealed that the original owner was none other than Charlie Sheen and the video from the man himself that later went viral on Instagram only made the…

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Ultimate Diving Watch: Blancpain Fifty Fathoms X-Fathoms

A Collector, Who Doesn’t Want To Be One: @watchleo

A skeleton quartz Swatch and a bunch of computer style models first caught his attention for watches. However, an OMEGA Speedmaster Professional his mother bought him in 1993 remains his most beloved mechanical timepiece of that time. He also loves his dad’s 70s Seiko Sport that he used to wear loose on the wrist. Seeing it now brings him…

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Collectors Choice Watch_1505 Vacheron Constantin_Overseas Chronograph

Swiss Craftsmanship In The Persian Gulf: @watch_1505

If you are willing to frequently travel between Kuwait and Switzerland, you must be a true watch enthusiast. There, the horological journey of @watch_1505 began during a University stay in 1979; “It’s hard to not fall in love with watches when you live in a country that produces them”, he says. It was a Rolex Datejust, his…

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Collectors’ Talk

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Meet the New Cubitus: Innovation and Excitement Unleashed

They love watches and make no secret of it. Our horology experts Philippe and Alexander talk about their favourite subject: Patek Philippe. Alexander: We both had the pleasure of attending the launch of the new Patek Philippe ‘Cubitus’ models in Munich last week. The excitement couldn’t have been greater. All around the world, but also directly…

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