News

The American football player Patrick Mahomes joins Hublot as a global brand ambassador with the Big Bang Gold.
Novelties

Hublot Appoints NFL Star Patrick Mahomes as Brand Ambassador

From Usain Bolt to Novak Djokovic, Hublot has relied on partnerships with sporting legends from tennis, athletics, skiing and polo for decades. Now, the Swiss watchmaker is expanding its diverse portfolio with an NFL superstar: Patrick Mahomes becomes its newest brand ambassador. Hublot and the NFL Since 2006, Hublot has made its mark primarily in…

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The Glashütte Original PanoMaticCalendar Ref. 1-92-11-01-03-61 in full view.

In the Blue of Dawn: The New Glashütte Original PanoMaticCalendar

This year, Glashütte Original is marking 180 years of fine watchmaking in the Saxon town of Glashütte. To celebrate the anniversary, the manufacture is releasing watches that stay true to local traditions, expressed through their colours, complications and materials. In July, the brand presented a special edition with a dial inspired by the Ore Mountains…

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The Zenith Chronomaster Sport Meteorite Ref. 03.3120.3600/76.M3100 in frontal view.

A Dial from Outer Space: The Zenith Chronomaster Sport Meteorite

The Zenith Chronomaster Sport Meteorite introduces a dial crafted from genuine meteorite to the collection, combining it with the technical hallmark of the El Primero – the ability to measure time intervals to one-tenth of a second. At the same time, it draws on historically rooted elements such as the Tri-Compax layout of the subsidiary…

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Prix Cartier Talents Horlogers de Demain 2025 – 28th edition, award ceremony for young watchmakers.

Prix Cartier Talents Horlogers de Demain 2025: Shifting the Balance

It is that time again: in just a few weeks Cartier will launch the 28th edition of its Prix Cartier Talents Horlogers de Demain, offering a stage to future watchmaking talents. Under the guiding theme ‘Shifting the Balance: Reading and Perceiving Time Differently’, aspiring watchmakers are invited to reinterpret a pendulum movement. The aim is…

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The Glashütte Original Seventies Chronograph Panorama Date.

Glashütte Original presents limited Seventies Chronograph Panorama Date duo

There is little doubt that Glashütte Original operates firmly in the here and now. Equally indisputable, however, is its bond with the past. Now part of the Swatch Group, the brand traces its roots back to 1845 and the former Glashütter Uhrenbetrieb. As a modern traditionalist, Glashütte Original has mastered the delicate art of uniting…

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Omega Seamaster Aqua Terra with turquoise dial

Omega Seamaster Aqua Terra in Turquoise

The latest addition to the Omega Seamaster Aqua Terra family features a ceramic bezel, an integrated matt-black rubber strap and a turquoise dial. Two case sizes are available. The Story of the Aqua Terra With the Aqua Terra line, part of the Seamaster collection first launched in 1948, Omega has been paying tribute to its…

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The Omega Diver 300M in orange, reference 210.32.42.20.01.018.

Omega Seamaster Diver 300M in Orange: A Vibrant Update to a Classic Dive Watch

Since its debut in 1993, the Seamaster Diver 300M has earned a reputation for blending professional dive features with contemporary design. Over the past twenty years, Omega has intermittently introduced the colour orange into several Seamaster families, leveraging its high visibility underwater and its unmistakable aesthetic. This year, the Maison brings that signature hue directly…

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The case of the Maestro GC19 Becker Anniversary Edition, reference GC19.SSPS.25CP.RSPN.BKR.

Two Anniversaries in One Watch: Gerald Charles and Juwelier Becker Present the Maestro GC19 Becker

Gerald Charles marks two milestones with the Maestro GC19 Becker Anniversary Edition—a striking, violet-coloured limited edition of just 20 pieces. This watch celebrates both the 150th anniversary of Hamburg-based Juwelier Becker and the 25th anniversary of the Gerald Charles watch brand. As a collaborative project with Juwelier Becker, which introduced Gerald Charles to its collection…

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Stefanie Mändlein and Aurélie Streit

Inhorgenta And Fondation Haute Horlogerie (FHH) Intensify Their Collaboration

With the official partnership that has now been announced, the Swiss institution FHH is entering into its first long-term collaboration with an international watch and jewellery trade fair. Following the initial cooperation during this year’s Inhorgenta, the 2026 edition will feature an expanded and reorganised FHH Cultural Space in Hall A1.  “Together, we are shaping…

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The frontal view of the Norqain Independence Skeleton 40 mm, reference N3008-07B01-G01-R01 and reference N3008-07S01-G01-R01 (second view).

New Format, Proven DNA: Norqain Introduces the Independence Skeleton in 40 mm

Since its founding in 2018, Norqain has firmly established the Independence collection as a core part of its portfolio, positioned within the segment of high-performance, lightweight watches designed for sporting activities. Over the years, the collection has produced models distinguished by expressive colours, often bold designs, and equal technical significance for Norqain: in 2024, the…

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EDITORIAL

The A. Lange & Söhne 1815 Tourbillon Ref. 730.094F on the wrist.

New A. Lange & Söhne 1815 Tourbillon With Black Enamel Dial

The German manufacture has unveiled a new version of its 1815 Tourbillon, housed in a platinum case and featuring a black grand feu enamel dial. Limited to just 50 pieces, this edition joins the two existing models, which are both characterised by lighter dials: one in platinum with a white dial, and one in red…

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Patek Philippe Rare Handcrafts 2025 Collection - the most important Highlights

Patek Philippe Rare Handcrafts 2025: The Evolution of Artistic Craftsmanship

A passion for mechanical timepieces is often dismissed as nostalgic – as if a love of precision, mechanics and artisanal excellence were somehow out of step with the modern world. With the Patek Philippe Rare Handcrafts 2025 collection, the manufacture once again demonstrates the very opposite: as rare as the skill required to create these…

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The Berneron Mirage 38 Sienna on the wrist in a first view.

Belle Horlogerie at Berneron

One midsummer’s day in early July, we have an appointment with Sylvain Berneron, founder of the eponymous watch brand. The address we have been given is just outside Neuchâtel, where he and his small team recently moved into a new office. When we arrive at the premises, we have to ask where exactly the company…

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VIDEOS

Boutique Travel Guide

Boutique Travel Guide

Panerai Boutique Stuttgart

Swisswatches is launching its first ‘Boutique Travel Guide’ for its watch community. In this section, we want to showcase the many watch boutiques that are worth visiting, but also immerse ourselves in their vibrant neighbourhoods. What does the city have to offer? Where can you find the best drinks, a particularly good restaurant, or perhaps…

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Grand Seiko Boutique Paris Place Vendôme

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks? The…

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Vacheron Constantin Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek Philippe Boutique Hamburg Innen Table Chairs

Patek Philippe Boutique Hamburg

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek-Philippe-Boutique-Bucherer-in-Berlin-Fassade

Patek Philippe Boutique Berlin

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Breguet Boutique Düsseldorf

Swisswatches is delighted to present the watch community with our very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks? The…

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Manufacture

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Hermès Watch Manufacture Visit: Crafting Luxury Behind Closed Doors

Swisswatches team headed to Switzerland to discover the stories, innovations and people behind the Hermès watchmaking division, from the brand’s impressive production site in Le Noirmont to its serene watch assembly and leather workshops at the La Montre Hermès atelier in Brügg. To read our interview with the division’s CEO, Laurent Dordet, please click here.…

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Collector’s View: A Visit to The Patek Philippe Manufacture in Geneva

An invitation to the hallowed halls of the Patek Philippe Manufacture is a special honour – a watch collector from our community shares his extraordinary journey. Anticipation is said to be the greatest of all pleasures. In the spirit of this, the years of anticipation, prolonged by the pandemic, have been rather marvellous. It was quite…

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Paying a Visit to Glashütte Original: The Original German Manufacture

The German manufacture Glashütte Original has firmly earned its place alongside some of the most reputable of Swiss brands. Glashütte Original combines traditional watchmaking and craftsmanship with the almost implausible ability to adapt to new economic, political and cultural conditions. These lines were not written by the author of this text, but by the CEO…

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Jaeger-LeCoultre Manufacture Visit: The Road to Precision

Jaeger-LeCoultre, often dubbed the ‘Watchmaker of Watchmakers’, has a long history of supplying parts to esteemed brands like Patek Philippe, Audemars Piguet, and Cartier. Today a fully integrated manufacture producing some of the most coveted and complicated luxury watches in the world, this legacy of expertise is upheld by the 180 crafts that continue to…

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CEO Talks

Style

Collector’s Guide

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Collector’s Guide

The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

Launched in 2011, following the Big Bang, King Power, and Classic Fusion lines, Hublot’s Masterpiece (MP) collection marked the brand’s intensified focus on grand complications. Jean-Claude Biver, then CEO of Hublot, described the collection as the next step towards “more watchmaking, more expertise, more innovation.” From then on, 30 employees dedicated to grand complications brought…

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The Ultimate Guide to Zenith’s El Primero

Most of the young watch collectors of today are looking for the names of famous watch models. This is perfectly fair, given these names were created to be remembered. But anyone who takes a closer look at superstars such as the Cosmograph Daytona by Rolex, the Nautilus by Patek Philippe, or the Royal Oak by…

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Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

Looking closely at the remarkably innovative spirit of Patek Philippe, one comes to the conclusion that the slogan of the Geneva-based manufacture should be “Vorsprung durch Technik” (or in English, “Innovation through technology”), Audi’s catchy mantra. But the horology house’s slogan is rather: “You never own a Patek Philippe. You merely look after it for…

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The Ultimate Guide to The Patek Philippe Nautilus

Why Three Hands And Steel Is Just The Beginning See how you were drawn towards this article? Of course you were – everyone is. No matter whether a collector, new customer, horology expert, or simply here for the ride, everyone wants to know about the Patek Philippe Nautilus. Writing a text about the currently most…

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Collector’s Choice

Collector’s Choice: A Day In The Life of Kristian Haagen

Kristian Haagen is a self-described “Barbour-wearing, ’67 Series 2A owning, middle-aged watch collector” with eight published books under his belt to date. To the rest of the watch community, Haagen is a renowned Danish photojournalist, collector and auction house consultant. But who is he really? We put forth some questions to Scandinavia’s most renowned horology…

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George Glasgow Jr: Gentlemen’s Style

Respected as a man, gentleman, and businessman, George Glasgow Junior is the mastermind behind George Cleverley, the renowned shoemaker of Old Bond Street’s Royal Arcade. But George’s style extends far beyond bespoke shoes; he is also the proud and passionate owner of some of the world’s most revered watch models. We caught up with him…

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The Watch Alchemist: @mochi_watches

When he received his university tuition fees and a few months of rent from his family in advance, he invested it in an OMEGA Speedmaster watch. Fortunately, his application for a scholarship was granted, and his education and accommodation were secured. OMEGA Speedmaster Moonwatch Professional Chronograph 42 mm Ref. 311.30.42.30.01.006 These days, he earns his…

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DeBethune DB27 Titan Hawk V2

With A Penchant For Independence: @thehoracle

Having lived on the West Coast his entire life, it’s not surprising, that his first watch was a Nixon, the epitome of a surf watch. As nobody in his family was ever interested in watches and he never inherited a piece, @thehoracle had to find his own way into the world of watches and eventually…

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Patek Philippe Nautilus 5712 1A 001 Tiffany Dial

Rendezvous With Charlie Sheen: @bzabodyn214

Who can actually claim to have owned a watch from a Hollywood icon? When @bzabodyn214 bought his Patek Philippe Aquanaut 5065A from a local dealer, some research quickly revealed that the original owner was none other than Charlie Sheen and the video from the man himself that later went viral on Instagram only made the…

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Ultimate Diving Watch: Blancpain Fifty Fathoms X-Fathoms

A Collector, Who Doesn’t Want To Be One: @watchleo

A skeleton quartz Swatch and a bunch of computer style models first caught his attention for watches. However, an OMEGA Speedmaster Professional his mother bought him in 1993 remains his most beloved mechanical timepiece of that time. He also loves his dad’s 70s Seiko Sport that he used to wear loose on the wrist. Seeing it now brings him…

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Collectors Choice Watch_1505 Vacheron Constantin_Overseas Chronograph

Swiss Craftsmanship In The Persian Gulf: @watch_1505

If you are willing to frequently travel between Kuwait and Switzerland, you must be a true watch enthusiast. There, the horological journey of @watch_1505 began during a University stay in 1979; “It’s hard to not fall in love with watches when you live in a country that produces them”, he says. It was a Rolex Datejust, his…

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Collectors’ Talk

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Meet the New Cubitus: Innovation and Excitement Unleashed

They love watches and make no secret of it. Our horology experts Philippe and Alexander talk about their favourite subject: Patek Philippe. Alexander: We both had the pleasure of attending the launch of the new Patek Philippe ‘Cubitus’ models in Munich last week. The excitement couldn’t have been greater. All around the world, but also directly…

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