Corum Headquarter

Corum is Back in Swiss Hands And Announces a Global Relaunch

The La Chaux-de-Fonds-based watch brand Corum is celebrating its 70th birthday this year with a very special surprise. Following a management buy-out, the company is once again 100 per cent under Swiss management. Golden Bridge Serpent from 2024 Corum stands for unusual designs as well as innovative technologies. Examples include the Golden Bridge with a…

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Wristshot of a Gerald Charles Masterlink with a black dial

Inhorgenta Award 2025: Gerald Charles Wins ‘Luxury Watch of the Year’

In Munich, the jewellery, watch and gemstone industry gathered for the annual Inhorgenta trade fair. As the industry's leading trade fair in Europe, it not only serves as a hub but also honours designers, concepts and pieces of jewellery with the Inhorgenta Award. This year, more than 137 entries were received for the nine award…

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Save The Date: Swisswatches Heads to Inhorgenta 2025

The countdown has begun: on 21 February, the international jewellery, watches and gemstones trade fair Inhorgenta will open its doors for the 51st time. The event was launched in Munich in 1974 as the ‘first International Trade Fair for Watches, Jewellery, Gemstones and Silverware’. This year, the six exhibition halls will once again not only…

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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league's 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer involved in various capacities, including sponsorships and timekeeping. With a rich history in motorsport, the…

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Tudor Opens Its First Boutique in Berlin

The Swiss watch brand Tudor is celebrating a milestone in Berlin: in partnership with retailer Wempe, the brand unveiled its first monobrand boutique in the German capital on 25 November 2024. Situated at the exclusive address Kurfürstendamm 26a, the boutique becomes the fourth of its kind in Germany and marks the latest addition to Tudor’s…

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Universal Genève Makes a Comeback With New Brand Identity

The Swiss watch brand Universal Genève is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take the brand in the future in terms of identity and new watch models. For the…

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Historic Deal: Formula 1 and LVMH Enter a Ten-Year Partnership

On 2 October, what had long been rumoured became a reality: LVMH and Formula 1 have entered into a partnership. As Formula 1 prepares for its 75th anniversary in 2025, this global partnership not only marks the end of one era but also heralds a new beginning. In this billion-euro deal, which binds LVMH to…

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Hublot Opens Boutique in Hamburg

If you are looking for exquisite watches in Hamburg, there is no way around Neuer Wall, the most exclusive shopping street in the Hanseatic city centre. Next to luxury watch brands like Patek Philippe, Omega, Wempe, the recently opened AP House, and many others, the Swiss watchmaker Hublot is now also represented there with its…

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Save the Date: Swisswatches Heads to Inhorgenta 2024 

In a few days’ time and under its new motto ‘Bold and Confident’, trade fair Inhorgenta will reopen its doors at Messe München. From the 16 to 19 February, visitors can admire jewellery, precious stones, and timepieces while celebrating the 50th anniversary of the trade fair together with the exhibitors. To mark this special jubilee,…

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