Swisswatches Column

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Forget About Money: This One’s for the Dreamers

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: Today we are going to play the millionaire lottery. That means: we talk about our three favourites in each…

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Blancpain x Swatch: The Quest for the Cool Factor

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: I was in the Swatch Store in Hamburg yesterday. The Bioceramic Scuba Fifty Fathoms collection was – of course…

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The Bucherer Deal: Where to Purchase a Rolex in the Future

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: Rolex plans to take over Bucherer. What do you think – is this why the chances of getting a…

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A New Daytona? Another Nautilus? Wishful Thinking Ahead of Watches & Wonders 2023

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: It’s that time again! At the end of March, Watches & Wonders will take place. The closer the show…

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The newest version is always best, right? Patek Philippe: Latest News

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: If we were talking about another, less desirable brand, we might point out that these new products were presented…

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Watches & Wonders 2022: This Year’s Novelties We Have (Not) Fallen For

They love timepieces and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Watches & Wonders Edition Philippe: So, are you also feeling relieved after Watches & Wonders? Alexander: Why? Philippe: Well, if…

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Watch Year 2022 – New Models, New Hopes

They love timepieces and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation. Alexander: Zenith has unveiled the Defy Skyline, a pretty great version of a three-hand watch with a metal bracelet, and…

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The Patek Philippe “Advanced Research” Fortissimo Ref. 5750P

They love timepieces and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation. The elephant in the room Philippe: You can’t talk about Patek Philippe’s new Advanced Research Minute Repeater without first talking…