Swiss Jura-based manufacture Jaeger-LeCoultre is settling into its new Bavarian home as it opens a boutique at Munich’s most prestigious address, on the glamorous Maximilianstrasse 24. The world-renowned shopping street in Germany, which comprises one of Munich’s four royal avenues, counts the likes of Chanel, Hermès, Omega and Ralph Lauren amongst its affluent residents, while the new Jaeger-LeCoultre boutique sits across from the famous Four Seasons Kempinski Hotel.
A prominent address
While the entire street, built at the behest of King Maximilian in 1850, comprises an interesting part of German history, the boutique’s location is part of the particularly important ‘Rimerschmid Block’. The Rimerschmid-Block, an impressive 19th-century building designed by the renowned architect Georg Friedrich Christian Bürklein, is in fact a listed historic monument.
A vast array of watches
The new Jaeger-LeCoultre boutique spans across two floors. On the first floor, visitors can admire a ring of watches from the brand’s current portfolio in the centre of the room. Furthermore, the boutique is home to a dedicated display for the famous Reverso watch model, with several limited editions and high-complication models on show – alongside the possibility to personalise the caseback with an engraving.
Customer experience
Several installations encircle the walls of the boutique, from a lavish array of leather straps laid out for clients to peruse at leisure, to an interactive calibre wall that relays the many innovations of JLC – after all, this is a manufacture that has created over 1,400 movements since its foundation in 1833. The ground floor also plays host to a ‘Cabinet de Curiosités’ that tells the story of JLC’s watchmaking expertise, while a ‘Manufacture Wall’ pays homage to the horology house’s many craftsmen. Indeed, the manufacture’s craftsmen represent no less than 180 different watchmaking skills, all of which are gathered under the same roof.
An artistic spin on nature
Furthermore, the Jaeger-LeCoultre boutique will be home to various art installations as a part of its ‘Made of Makers’ programme. Currently, the boutique plays host to a creation by Brendi Wedinger, a Los Angeles-based artist recognised for her work in 3D digital arts, sculpture and floristry. Her work at the boutique, which cascades down the wall on the left of space, takes its inspiration from the Flora of the Vallée de Joux.
Speaking of flowers, nature is an overriding theme at the Vallée de Joux manufacture – no wonder, then, that the Munich boutique takes this into account in terms of interior design. As well as carefully paying attention to the balanced, contemporary lighting, the designers primarily opt for natural materials, not least the wooden counters and airy aesthetic of the space in general.
The right way to shop
Last but not least, the first floor is home to a bar where clients can stop for a glass of champagne or a cappuccino, providing a place in which to celebrate or ponder upon a potential purchase. The first floor also features an intimate VIP lounge, where Jaeger-LeCoultre’s professionals may offer clients exclusive insights into the brand, as well as allowing them to indulge in personalised treatment and in-depth viewing of the numerous watches available at the new Munich boutique at Maximillianstrasse 24.
In a first for the enduringly popular Vacheron Constantin Overseas collection, the brand is introducing a new model combining white-gold and the line's signature blue dial with baguette-cut diamonds. Despite its sporty-elegant DNA, the new Overseas Tourbillon High Jewellery brings together glamour, craftsmanship, technical finesse, and style. The Overseas is, as the name suggests, a…
Jörg G. Bucherer, Chairman and Delegate of the Board of Directors of Bucherer Holding AG, passed away on 6 November. The long-time Bucherer patron was 87 years old and leaves no children to carry on the business. In order to secure the future of his empire, Jörg G. Bucherer sold his company, founded in Lucerne…
Last Saturday, the Only Watch 2021 auction took place. At Christie's in Geneva, 53 unique pieces designed especially for the event were put up for auction. The proceeds will go towards research into Duchenne muscular dystrophy. In the following, we present the TOP 10 highest proceeds of the auction. 10. Zenith x Felipe Pantone Defy…
OMEGA has introduced a Certificate of Authenticity for its watches that are over 30 years old. With the introduction, the Swiss watchmaker hopes to achieve more transparency for customers looking to buy a vintage OMEGA timepiece. The cost of the verification is 880€. In order to gain the certificate, any original OMEGA watch can be…
In a few days’ time and under its new motto ‘Bold and Confident’, trade fair Inhorgenta will reopen its doors at Messe München. From the 16 to 19 February, visitors can admire jewellery, precious stones, and timepieces while celebrating the 50th anniversary of the trade fair together with the exhibitors. To mark this special jubilee,…
With the official partnership that has now been announced, the Swiss institution FHH is entering into its first long-term collaboration with an international watch and jewellery trade fair. Following the initial cooperation during this year's Inhorgenta, the 2026 edition will feature an expanded and reorganised FHH Cultural Space in Hall A1. "Together, we are shaping…
The Rugby World Cup 2019 will take place in Japan from 20th of September to 2nd of November and for the first time in its 9th edition in Asia. It is the world’s third largest sporting event, held every four years. TUDOR is not only partner of the ‘World Rugby’ association, but also official timekeeper of the upcoming…
The Louis Vuitton Watch Prize for Independent Creatives announced its first winner yesterday, on February 6, 2024, with Raúl Pagès and his RP1 - Régulateur à détente winning the inaugural holding of the competition. Raúl Pagès received a silver spiral trophy inspired by a balance wheel – the essential element for the precision of a…
Since April of this year, visitors to the new IWC Schaffhausen boutique in Hamburg have been able to immerse themselves in the world of the Swiss watchmaker. Now the store, operated by jeweller Wempe, has officially opened – and it turns out that Swiss and Hanseatic virtues are a perfect match. ‘With the timeless design…
Breguet will present the craftsmanship that goes into watchmaking at the Art Düsseldorf 2022 fair. In this way, the brand wants to emphasise the connection between mechanics and the arts in classic watchmaking. Visitors will have the opportunity to discover the artisanal crafts in the halls of the Areal Böhler in Düsseldorf from 8 to…
This year's ‘Only Watch’ charity-auction has become a double record breaker. Not only that it has in its 8th edition collected almost as much proceeds as in the past 13 years together: Also, the most expensive watch was sold, that ever went on auction. A unique piece from Patek Philippe in steel. Sold for 31…
When one hears the word Panerai, it evokes imagery of plunging into the ocean's depths, or circumnavigating the frozen Artic on ambitious expeditions. Recently, however, one Panerai watch found itself in a vastly different environment. On January 19, 2022, Anton Shkaplerov, while engaged on International Space Station Expedition 66, subtly strapped a Panerai watch to…