NEWS

The frontal view of the Norqain Independence Skeleton 40 mm, reference N3008-07B01-G01-R01 and reference N3008-07S01-G01-R01 (second view).

New Format, Proven DNA: Norqain Introduces the Independence Skeleton in 40 mm

Since its founding in 2018, Norqain has firmly established the Independence collection as a core part of its portfolio, positioned within the segment of high-performance, lightweight watches designed for sporting activities. Over the years, the collection has produced models distinguished by expressive colours, often bold designs, and equal technical significance for Norqain: in 2024, the…

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The frontal view of the Hublot Classic Fusion Essential Sunny Taupe, reference 511.NX.4610.NR.HEC25.

Hublot Strikes a New Tone with the Classic Fusion Essential Taupe

When it comes to bold and extravagant timepieces, LVMH brand Hublot is undeniably a master of its craft. Yet the maison is equally adept at embracing subtlety, dressing itself in the elegantly modern guise of the Classic Fusion collection. Back in 1980, the very first Hublot watch set the stage for what is now an…

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The dial of the Cartier Tank Américaine in Art Deco style.

Europe-only version – Cartier Presents a Limited Edition Tank Américaine

If you think the watch and the concept of a limited customer base sound familiar, you’re right – at least almost. To mark the 40th anniversary of The Cartier Collection – a collection of jewellery, watches and accessories launched in 1973 that exemplifies the brand’s style – the Tank Louis Cartier Platinum Limited Edition was…

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The dial of the Richard Mille RM 30-01 Automatic Le Mans Classic (second view).

Richard Mille RM 30-01 Le Mans Classic

The excitement is back! From July 3-6, the Le Mans Classic event returns, and with it comes another extraordinary Richard Mille limited edition, celebrating the golden age of endurance racing. The RM 30-01 Le Mans Classic marks the Swiss brand’s 12th timepiece dedicated to this biennial celebration since their inaugural partnership in 2002. Scheduled to…

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The Roger Dubuis Excalibur MT Dr. Woo RDDBEX1125 on the wrist.

First Look: Roger Dubuis Excalibur Dr. Woo Monotourbillon Episode III

The extravagant watch brand, founded in 1995, and the celebrity body artist have teamed up for their third watch creation. The Excalibur Dr. Woo Monotourbillon Episode III merges the worlds of watchmaking and tattoo art, showcasing the profound similarities between Roger Dubuis and Brian Woo, alias Dr. Woo. The latter is considered one of the…

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Watches & Wonders 2026 in Geneva - Save the Date - April 14 - April 20

Watches & Wonders Geneva 2026 – Save the Date

This year’s Watches & Wonders, featuring 60 top brands, took place from 1 to 7 April and once again set a new visitor record with over 55,000 visitors (2024: 49,000). The organisers are not changing the concept: four days for trade visitors from 14 April 2026 will be followed by three days for the general…

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The Hublot Big Bang Unico Summer 2025 in front of an orange background

Hublot’s Big Bang Unico Summer 2025 Dazzles in Orange and Sky Blue

In a vibrant combination of bold orange and radiant sky blue, Hublot introduces the Big Bang Unico Summer 2025, adding another facet to its iconic collection launched in 2005. Early June saw the Maison celebrate summer on Mykonos with the unveiling of this colourful limited edition, attended by notable guests, including brand ambassador Usain Bolt…

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Blancpain Fifty Fathoms - 38mm

Blancpain Expands Fifty Fathoms Collection With New 38 mm Automatique Models

Blancpain’s Fifty Fathoms collection has entered a new chapter with the introduction of a 38 mm Automatique line. This latest addition not only brings a more compact dimension to the collection but also broadens its aesthetic and functional appeal. Available in stainless steel, grade 23 titanium, and 18 ct red gold, the new models pair…

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LANDING PAGES

EDITORIAL

The frontal view of the Glashütte Original PanoLunarTourbillon, reference 1-93-03-01-03-61.

The New Glashütte Original PanoLunarTourbillon as a Reflection of Glashütte Identity

This year, Glashütte Original not only commemorates 180 years of watchmaking in the Saxon town of Glashütte but also opens a second manufacturing building dedicated exclusively to the production of dials. Fittingly, the brand unveils a new timepiece that pays tribute both to Glashütte’s horological heritage and to the region’s characteristic landscape. The highlight of…

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The Jaeger-LeCoultre Le Chalet in the vicinity of Vallée de Joux, frontal view.

On The Watchmakers Trail – Le Chalet by Jaeger-LeCoultre

The manufacturer from Le Sentier now also runs a chalet. Why? The question is more than justified. But it initially brought another mystery to mind: what is the secret to the success of classic mechanical watches? I think there is hardly any other product that has been so successful for such a long time without…

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The dial of the Breguet Classique Tourbillon Sideral Ref. 7255BH/2Y/9VU.

Enigmatic Elegance Takes Flight: The New Breguet Classique Tourbillon Sidéral 7255

The world of haute horlogerie turns its attention to Geneva today, June 26, 2025, as Breguet is presenting another remarkable new model in celebration of its 250th anniversary: the Classique Tourbillon Sidéral 7255, a limited edition of just 50 pieces. This extraordinary creation honors Abraham-Louis Breguet’s invention of the tourbillon on June 26, 1801. For…

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Wempe Urwerk Event Hamburg

Wempe x Urwerk – Tradition Meets Avant-Garde Technology

Watch enthusiasts in search of the extraordinary have always been in good hands with Wempe. The family-owned company has a keen instinct when it comes to choosing its partner brands – always knowing how to both delight and surprise its clientele. Wempe’s newest brand marks yet another premiere for Germany. Having once been the country’s…

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VIDEOS

Boutique Travel Guide

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Vacheron Constantin Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek Philippe Boutique Hamburg Innen Table Chairs

Patek Philippe Boutique Hamburg

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Patek Philippe Boutique Berlin

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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Breguet Boutique Düsseldorf

Swisswatches is delighted to present the watch community with our very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks? The…

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Manufacture

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Hermès Watch Manufacture Visit: Crafting Luxury Behind Closed Doors

Swisswatches team headed to Switzerland to discover the stories, innovations and people behind the Hermès watchmaking division, from the brand’s impressive production site in Le Noirmont to its serene watch assembly and leather workshops at the La Montre Hermès atelier in Brügg. To read our interview with the division’s CEO, Laurent Dordet, please click here.…

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Collector’s View: A Visit to The Patek Philippe Manufacture in Geneva

An invitation to the hallowed halls of the Patek Philippe Manufacture is a special honour – a watch collector from our community shares his extraordinary journey. Anticipation is said to be the greatest of all pleasures. In the spirit of this, the years of anticipation, prolonged by the pandemic, have been rather marvellous. It was quite…

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Paying a Visit to Glashütte Original: The Original German Manufacture

The German manufacture Glashütte Original has firmly earned its place alongside some of the most reputable of Swiss brands. Glashütte Original combines traditional watchmaking and craftsmanship with the almost implausible ability to adapt to new economic, political and cultural conditions. These lines were not written by the author of this text, but by the CEO…

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Jaeger-LeCoultre Manufacture Visit: The Road to Precision

Jaeger-LeCoultre, often dubbed the ‘Watchmaker of Watchmakers’, has a long history of supplying parts to esteemed brands like Patek Philippe, Audemars Piguet, and Cartier. Today a fully integrated manufacture producing some of the most coveted and complicated luxury watches in the world, this legacy of expertise is upheld by the 180 crafts that continue to…

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A Visit to the Blancpain Manufacture: Into the Heart of Swiss Watchmaking

When one thinks of Swiss-made watches, what springs to mind? For some of us, it’s a luxurious boutique in the heart of an affluent metropolis. For others, it’s a fast-paced car rally with watch-branded banners plastered over the track. But what about the place where mechanical watches come to life? To find out, I accompanied…

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CEO Talks

Style

Guides

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The Ultimate Guide to Zenith’s El Primero

Most of the young watch collectors of today are looking for the names of famous watch models. This is perfectly fair, given these names were created to be remembered. But anyone who takes a closer look at superstars such as the Cosmograph Daytona by Rolex, the Nautilus by Patek Philippe, or the Royal Oak by…

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Pushing the Boundaries of Watchmaking: Patek Philippe Advanced Research

Looking closely at the remarkably innovative spirit of Patek Philippe, one comes to the conclusion that the slogan of the Geneva-based manufacture should be “Vorsprung durch Technik” (or in English, “Innovation through technology”), Audi’s catchy mantra. But the horology house’s slogan is rather: “You never own a Patek Philippe. You merely look after it for…

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The Ultimate Guide to The Patek Philippe Nautilus

Why Three Hands And Steel Is Just The Beginning See how you were drawn towards this article? Of course you were – everyone is. No matter whether a collector, new customer, horology expert, or simply here for the ride, everyone wants to know about the Patek Philippe Nautilus. Writing a text about the currently most…

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Collector’s Choice

Collector’s Choice: A Day In The Life of Kristian Haagen

Kristian Haagen is a self-described “Barbour-wearing, ’67 Series 2A owning, middle-aged watch collector” with eight published books under his belt to date. To the rest of the watch community, Haagen is a renowned Danish photojournalist, collector and auction house consultant. But who is he really? We put forth some questions to Scandinavia’s most renowned horology…

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George Glasgow Jr: Gentlemen’s Style

Respected as a man, gentleman, and businessman, George Glasgow Junior is the mastermind behind George Cleverley, the renowned shoemaker of Old Bond Street’s Royal Arcade. But George’s style extends far beyond bespoke shoes; he is also the proud and passionate owner of some of the world’s most revered watch models. We caught up with him…

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The Watch Alchemist: @mochi_watches

When he received his university tuition fees and a few months of rent from his family in advance, he invested it in an OMEGA Speedmaster watch. Fortunately, his application for a scholarship was granted, and his education and accommodation were secured. OMEGA Speedmaster Moonwatch Professional Chronograph 42 mm Ref. 311.30.42.30.01.006 These days, he earns his…

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DeBethune DB27 Titan Hawk V2

With A Penchant For Independence: @thehoracle

Having lived on the West Coast his entire life, it’s not surprising, that his first watch was a Nixon, the epitome of a surf watch. As nobody in his family was ever interested in watches and he never inherited a piece, @thehoracle had to find his own way into the world of watches and eventually…

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Patek Philippe Nautilus 5712 1A 001 Tiffany Dial

Rendezvous With Charlie Sheen: @bzabodyn214

Who can actually claim to have owned a watch from a Hollywood icon? When @bzabodyn214 bought his Patek Philippe Aquanaut 5065A from a local dealer, some research quickly revealed that the original owner was none other than Charlie Sheen and the video from the man himself that later went viral on Instagram only made the…

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Ultimate Diving Watch: Blancpain Fifty Fathoms X-Fathoms

A Collector, Who Doesn’t Want To Be One: @watchleo

A skeleton quartz Swatch and a bunch of computer style models first caught his attention for watches. However, an OMEGA Speedmaster Professional his mother bought him in 1993 remains his most beloved mechanical timepiece of that time. He also loves his dad’s 70s Seiko Sport that he used to wear loose on the wrist. Seeing it now brings him…

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Swiss Craftsmanship In The Persian Gulf: @watch_1505

If you are willing to frequently travel between Kuwait and Switzerland, you must be a true watch enthusiast. There, the horological journey of @watch_1505 began during a University stay in 1979; “It’s hard to not fall in love with watches when you live in a country that produces them”, he says. It was a Rolex Datejust, his…

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Collectors’ Talk

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Meet the New Cubitus: Innovation and Excitement Unleashed

They love watches and make no secret of it. Our horology experts Philippe and Alexander talk about their favourite subject: Patek Philippe. Alexander: We both had the pleasure of attending the launch of the new Patek Philippe ‘Cubitus’ models in Munich last week. The excitement couldn’t have been greater. All around the world, but also directly…

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