De Bethune

When Mark Zuckerberg announced on 28 October 2021 that the parent company Facebook would be renamed Meta with immediate effect, not only Facebook but also Zuckerberg seemed to have undergone a transformation. From now on, ‘Zuck’ played it cool. He replaced his long-time signature look – a grey t-shirt paired with blue jeans – with…

When we received a couple of invitations from watch brands to various tennis tournaments this year, deciding who should go wasn’t a hard decision for our team. After all, it's no exaggeration to say that I'm a bit of a tennis nut. Tennis crazy and watch crazy, to be more precise. Although it would never…

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2023. From anniversary models to world firsts, we are presenting you 24 special highlights to emerge from the ever-surprising Swiss watch…

Having lived on the West Coast his entire life, it’s not surprising, that his first watch was a Nixon, the epitome of a surf watch. As nobody in his family was ever interested in watches and he never inherited a piece, @thehoracle had to find his own way into the world of watches and eventually…