Maurice Lacroix

Since 1975, Maurice Lacroix has been producing timepieces in Saignelégier in the Swiss Jura, known for their contemporary design and strong value for money. With the opening of its own manufacture in 2006, the brand also began developing in-house calibres, starting with Le Chronographe. The Aikon collection is iconic: a sporty yet elegant watch with an integrated bracelet that has defined the brand since 2016, drawing inspiration from the Calypso of the 1990s. The Pontos series combines modern design with chronograph and date functions, while the Masterpiece collection showcases intricate timepieces featuring retrograde displays or ‘Mystery Second’.