Singer Reimagined

The young Swiss brand Singer Reimagined was founded in Geneva in 2017 by Marco Borraccino, former Head of Design at Officine Panerai, and Rob Dickinson of Singer Vehicle Design, famed for its spectacular Porsche restomods. The pair aimed to bring the same spirit of re-engineering to watchmaking. Singer Reimagined specialises in innovative chronographs with distinctive time displays, restored or in-house movements, and subtle vintage aesthetics. The debut Track 1 model introduced the revolutionary concept of mounting all chronograph hands centrally. Other models, such as the Flytrack pilot's watch, feature pared-back yet highly functional displays while retaining a sporty, distinctly automotive character. Singer Reimagined embodies automotive inspiration, technical creativity, and contemporary watch design.