TAG Heuer

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TAG Heuer Carrera Chronograph Tourbillon: Snow-White

At this year’s Watches & Wonders in Geneva, TAG Heuer unveiled a limited edition of the Carrera Chronograph Tourbillon designed specifically for the European market. It features a snow-white dial with a panda layout and blue sub-dials. The highlight is…

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available…

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Dive Right In: The New TAG Heuer Aquaracer Professional 300

It is a highly competitive model series for a particularly fiercely contested genre. After all, steel diver’s watches have been extremely popular for decades, and the range of different brands is almost unmanageable. TAG Heuer has been a player in…

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Horological Masterpieces at Watches & Wonders 2024: Highlights From The Geneva Watch Fair

The watch manufactures attending this year’s watch fair in Geneva presented us with some absolute horological masterpieces. Vacheron Constantin launched the world’s most complicated watch with 63 complications (including the first Chinese perpetual calendar), Piaget the world’s thinnest tourbillon watch and Rolex, at 322 grams, certainly the heaviest diver’s…

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TAG Heuer Carrera Chronograph Panda

On the occasion of Watches & Wonders 2024, TAG Heuer is presenting the Carrera Chronograph Panda. The Carrera has been around since 1963 and celebrated its 60th birthday last year. We are now seeing a new variant with a Panda…

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TAG Heuer Monaco Split-Seconds Chronograph: Sapphire And Titanium

With its cushion-shaped case, the Monaco from TAG Heuer is an icon among racing-inspired watches. On the occasion of Watches & Wonders 2024, the LVMH brand is presenting two new models with a unique design and split-seconds chronograph. The TAG…

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Year of the Dragon: The Fiery Timepieces Giving Life to The Watchmaking World 

The Dragon is the fifth of the 12-year cycle of animals appearing in the Chinese calendar’s zodiac. It’s an important one, too. The Year of the Dragon is largely seen as one of the most powerful, lucky years in the Chinese…

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Ryan Gosling x TAG Heuer Carrera Chronograph – The Hollywood Actor Dons a Unique Piece

Last year, to mark the 60th anniversary of the very first Carrera from TAG Heuer, the watchmaker launched a series of spectacular new products – most notably the Carrera Glassbox Chronograph in gold. 60 years ago, we hadn’t yet been graced with Ryan Gosling’s…

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TAG Heuer Carrera Chronograph Dato & Tourbillon: Heritage Meets Modernity

During this year’s LVMH Watch Week, TAG Heuer is presenting fans with two special new chronographs. The TAG Heuer Carrera Chronograph pays homage to a historic model of the brand with its Dato layout and a date at 9 o’clock.…

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Point of View: How Powerful is LVMH Destined to Become in the Luxury Watch Industry?

The luxury goods group LVMH has just promoted Frédéric Arnault to CEO of the LVMH Watch Division, and Julien Tornare to the new CEO of TAG Heuer, as the group continues to massively expand its competencies in the watch segment.…

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Combining Speed and Precision: TAG Heuer Carrera Chronosprint x Porsche 

Sixty years ago, Porsche presented the first Porsche 911 model, then known as the Porsche 901. The agile car, with its unmistakable silhouette, could accelerate from 0 to 100km/h in 9.1 seconds and quickly became a status symbol. In the same year,…

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Carrera Skipper: TAG Heuer Brings the Stylish Chronograph Back to Life

The world of watches is always on the lookout for an icon, and TAG Heuer is certainly delivering the goods with the revival of its breezy, colourful Skipper watch. The timepiece, which is historically a much-loved and distinctive model, has…