With its new watch Subscription Service #BreitlingSelect, the brand wants to offer their customers the opportunity to test-wear their watches before purchasing their desired model. Therefore, all subscribers have the chance to wear up to three Breitling watches consecutively within a 12-month period.
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How does it work?
After registering on www.breitling.com, subscribers will sign a 12-month contract. Participants will pay a one-time subscription fee of USD 450 and subsequently make a monthly payment of USD 129.
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The participants can choose three watches from a dedicated #BreitlingSelect collection, including bestsellers from Breitling’s portfolio. The watches come from a dedicated assortment of fully refurbished watches. Based on their selection, they can wear them consecutively within a 12-month period. Although the watches are brand new at the beginning, they will of course become CPO (Certified-Pre-Owned) watches due to the use and rotation.
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To make purchasing even more attractive, subscribers will also be awarded 1,000 loyalty points each month. For special occasions throughout the year, Breitling even awards additional points. These points will generate a credit that allows them to purchase one of the watches at a special price. Each client will then receive an individual offer for the new pick.
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If you have not made your mind up after the end of the 12-month period, you of course do not have to buy one of the test watches. This new service will be first available to customers in the United States. Other countries – including Switzerland, Germany, France and Great Britain – will follow shortly.
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The #BreitlingSelect Subscription Service is available online through www.breitling.com at launch, and will soon also be available at Breitling Boutiques and at Breitling’s global retail network.