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Editorial
The Audemars Piguet Royal Oak Selfwinding Black Ceramic 34 mm: it’s a watch that trends on social media, enjoys demand and discussion, and consequently gets its own article on pretty much every watch publication. We are also keen to get…
To understand the legend that is Porsche, it is worth looking at the world through a child’s eyes. For example, the three-year-old son of a couple who are friends of mine, who cheers “Porsche!” every single time he sees a…
Thomas Jefferson once said ‘A walk about Paris will provide lessons in history, beauty, and in the point of life.‘ Yet I found that I didn’t need to take a walk. At Jaeger-LeCoultre’s Reverso Stories Exhibition, a ten-second trot from…
It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to…
“Ergonomic: [adjective] relating to or designed for efficiency and comfort in the working environment.” This is the definition for the word “ergonomic”; a buzz word at Audemars Piguet this year, since the Swiss horology house introduced its all-new Royal Oak…
Patek Philippe watches are never cheap – but just how expensive can they get? We took a journey back through time to uncover the most expensive Patek Philippe wristwatches ever to sell at auction. Let’s climb our way up the…
Incredible watches are characterised by the fact that they display much more than just the current time. In the best cases, they also say something about the zeitgeist in the world. It would not an exaggeration to say that the Richard Mille…
Following the launch of the AVI Ref. 765 1953 Re-Edition in 2020, Breitling is now introducing the new Super AVI watch line, a larger version with a case diameter of 46 mm. The five new models pay homage to the…
When it comes to expanding Parmigiani Fleurier’s clientele, it seems it’s not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that…
What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the…
Foreword by Joern Frederic Kengelbach Where do the boundaries of feasibility lie? Who pushes these boundaries? How many parts of a mechanical watch, in this age of computerised production, are truly made by hand? Every collector with a love of…
Breitling has been enjoying a new lease of life since mid-2017, under the new leadership of Georges Kern. His manufacture doesn’t simply offer a diverse array of models for the sake of wide-reaching popularity. Yet a broad appeal is exactly…