Editorial

Following the launch of the AVI Ref. 765 1953 Re-Edition in 2020, Breitling is now introducing the new Super AVI watch line, a larger version with a case diameter of 46 mm. The five new models pay homage to the most important fighter planes of the 1940s, as well as to the original references from…

When it comes to expanding Parmigiani Fleurier's clientele, it seems it's not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that is not necessarily far-reaching, but rather fits with the company's values. "We are choosing an…

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

Foreword by Joern Frederic Kengelbach Where do the boundaries of feasibility lie? Who pushes these boundaries? How many parts of a mechanical watch, in this age of computerised production, are truly made by hand? Every collector with a love of the rare and the exclusive faces this question at some point in their life. This…

Breitling has been enjoying a new lease of life since mid-2017, under the new leadership of Georges Kern. His manufacture doesn’t simply offer a diverse array of models for the sake of wide-reaching popularity. Yet a broad appeal is exactly what the Swiss horology house is now enjoying. When Kern took over as CEO, he…

Some watches simply command respect. The Jaeger-LeCoultre Reverso Tribute Nonantième is one such watch. The horology house's Reverso model is always sleek, suave, and attractive. This unconventional piece, however, takes high watchmaking to a whole new level. Area of expertise: The Reverso and complications Jaeger-LeCoultre is no stranger to creating complicated Reverso watches. The first…

Exactly 100 years ago, in the year 1921, Louis Charles Breguet shared his ambitious vision to introduce airplanes that could reach an altitude of up to 13,500 meters and complete the distance from Paris to New York within six hours. Louis Breguet, great-great-grandson of Abraham-Louis Breguet (1747–1823), wanted to make air travel possible for as…

Has Bond always worn OMEGA? Ever since the release of Dr. No in 1962, James Bond has both thrilled us and gained our admiration – as have his many watches. Seiko, Hamilton, Rolex, Breitling, and Heuer (as TAG Heuer was then known) have all graced the wrist of the world’s favourite British spy. However, this…

To crown a timepiece “the most beautiful everyday watch of all time” is of course entirely based on personal taste, and there really have to be several strong arguments in its favour. From aesthetics, design, wearability and readability to history, price, and technical feats, it is not a title to bestow lightly. Yet the IWC…

A 60 million year-old mountain, growing a quarter of an inch every year. Temperatures of minus 80 degrees Fahrenheit (27 degrees Celsius) and winds of 200 miles per hour (320 km/h). Known by its Nepalese neighbours as Sagarmatha (meaning “mother goddess of the sky”) and as Chomolungma (“mother goddess of the universe”) in Tibet, Mount…

Laurent Perves has a lot of topics to manage at Vacheron Constantin, from shopping experience and customer service to product design, innovation and communication. On top of that, he has recently been appointed International Sales Director, and is also responsible for the expansion of e-commerce, as well as the balancing act between offline & online…

The subject of sustainability remains a difficult – and even taboo – topic in the world of luxury goods. Despite arguably being inherently sustainable due to their longevity, Swiss watches do fall into this category of premium products. Therefore, it is the responsibility of those in the industry – as well as consumers – to…