Point Of View: CODE 11.59 by Audemars Piguet 2020

As was the case last year, the 2020 CODE 11.59 by Audemars Piguet line breaks numerous boundaries, but everyone knows that when it comes to Audemars Piguet, the line still isn't the star of the show. But does that mean it can't become an iconic part of the watchmaker's portfolio in the future? Audemars Piguet…

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Picking Up From The Past: The New Breguet Classique 7137 And 7337

The new References 7137 and 7337 draw our gaze towards the great tradition and craftmanship of Breguet ­– a place where people prefer to take a leap forward than follow the latest trends Abraham-Louis Breguet was your average teenage student; the kind with pitiful levels of concentration, and a constant daydreamer. At least, this is…

  • 9 min
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Norqain Freedom 60 Chrono Steel Limited Edition

What makes the young Swiss brand and its new chrono so special? It was almost two years ago that I first stumbled across Norqain watches, while skiing in Switzerland – whether on posters in the winter sports resort, or on the advertising windows of the ski lifts. Since then, however, particularly as a close observer…

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Patek Philippe 5370P-011 – The New Split-Seconds Chronograph in Blue

For means of being transparent, this article must start with a confession: the author of this story is not exactly unbiased. Blue, in all its many shades, is his colour – starting with his admiring view of the oceans, and not ending with a slowly but surely exuberant selection of jackets and shirts in every…

  • 7 min
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Patek Philippe 5303R-001 – The Minute Repeater With Tourbillon

As you might have heard, Patek Philippe invested 600 million Swiss francs into its new factory building in Plan-les-Ouates, which was completed earlier this year. If you are wondering what such a large sum was spent on, and how the Stern family is envisaging the balancing act between preserving tradition and looking to the future,…

  • 7 min
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The Evolution of TUDOR’s Submariner to the Black Bay

How the Black Bay lives on through its most popular diver’s watch If he were alive today, Rolex founder Hans Wilsdorf would be tremendously proud to see the legacy of his life’s work in the 21st century. Temporarily removing Rolex from the picture, he would have been equally proud to discover how its sister brand,…

  • 14 min
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Roger Dubuis CEO: Nicola Andreatta

Roger Dubuis: Talking Brand Strategy with CEO Nicola Andreatta

While many Swiss brands have been around for over a century, Roger Dubuis is not amongst them. In fact, the highly exclusive brand was founded less than three decades ago, back in 1995. Perhaps this is one reason for the brand producing some of the most striking, even outrageous horological creations out there. In its…

  • 14 min
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Collector’s Piece: Patek Philippe Calatrava Manufacture Edition 6007A-001 in Steel

To mark the completion of its new production building at the headquarters of the manufacture in Plan-les-Ouates, Patek Philippe is launching a limited edition Calatrava in stainless steel: the Calatrava Manufacture Edition Ref. 6007A-001. The watch couldn't differ more from its predecessors. Patek Philippe is one of the most formidable watchmakers in the world, and…

  • 13 min
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