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From Usain Bolt to Novak Djokovic, Hublot has relied on partnerships with sporting legends from tennis, athletics, skiing and polo for decades. Now, the Swiss watchmaker is expanding its diverse portfolio with an NFL superstar: Patrick Mahomes becomes its newest brand ambassador.
Hublot and the NFL
Since 2006, Hublot has made its mark primarily in football, serving as official timekeeper at tournaments alongside FIFA and UEFA. At the time, Hublot was the first haute horlogerie brand to enter into partnerships with football clubs. In 2015, the company broke new ground again: as the first luxury watchmaker to collaborate with the Dallas Cowboys as official timekeeper, Hublot launched three limited-edition watches in this context. A year later, a partnership with the New York Giants followed, resulting in two versions of the Classic Fusion Aerofusion Limited New York Editions in gold and titanium. Now, for the first time, the brand is entering into a direct partnership with an NFL player. As Hublot CEO Julien Tornare aptly puts it: ‘There are good players. There are great players. And then there’s Patrick Mahomes!’
New Brand Ambassador: Patrick Mahomes
At just 29 years old, Patrick Mahomes has already broken numerous records and claimed multiple Super Bowl titles. He impressed early on during his college career with the Texas Tech Red Raiders before joining the Kansas City Chiefs in 2017. As the only quarterback in history, he has thrown over 5,000 yards in a single season and is the youngest quarterback to have appeared in four Super Bowls. With his team, he has won three Super Bowl titles and earned two NFL MVP awards. Additionally, he reached 300 touchdown passes faster than any other player in league history.
Mahomes’ creative playing style and his ability to deliver peak performance with precision make him the ideal ambassador for a brand like Hublot, renowned for its innovation and avant-garde spirit. As Hublot CEO Julien Tornare says: ‘Patrick is a true champion who embodies everything Hublot stands for. He is a leader, he has a vision, he adds beauty to the game with his style, all with confidence, passion and instinct. At Hublot, we value this mindset: the relentless pursuit of excellence, the courage to take risks and do things differently, and the determination to constantly chart new paths.’
A Look at the Partnership
In official partnership photos, Mahomes can be seen wearing the Big Bang 20th Anniversary King Gold Ceramic, which was unveiled this year to mark the 20th anniversary of the Big Bang collection, as well as with the Big Bang Unico Titanium Ceramic. The skeletonised chronograph with flyback function features a 44 mm titanium case, a black ceramic bezel, and a rubber strap – a striking presence that marks the beginning of an exciting collaboration between Hublot and the NFL star.
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