Watches & Wonders 2026 in Geneva - Save the Date - April 14 - April 20

Watches & Wonders Geneva 2026 – Save the Date

This year's Watches & Wonders, featuring 60 top brands, took place from 1 to 7 April and once again set a new visitor record with over 55,000 visitors (2024: 49,000). The organisers are not changing the concept: four days for trade visitors from 14 April 2026 will be followed by three days for the general…

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Corum Headquarter

Corum is Back in Swiss Hands And Announces a Global Relaunch

The La Chaux-de-Fonds-based watch brand Corum is celebrating its 70th birthday this year with a very special surprise. Following a management buy-out, the company is once again 100 per cent under Swiss management. Golden Bridge Serpent from 2024 Corum stands for unusual designs as well as innovative technologies. Examples include the Golden Bridge with a…

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Save The Date: Swisswatches Heads to Inhorgenta 2025

The countdown has begun: on 21 February, the international jewellery, watches and gemstones trade fair Inhorgenta will open its doors for the 51st time. The event was launched in Munich in 1974 as the ‘first International Trade Fair for Watches, Jewellery, Gemstones and Silverware’. This year, the six exhibition halls will once again not only…

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TAG Heuer Returns to Formula 1 as Official Timekeeper

TAG Heuer returns to Formula 1 as the official timekeeper in 2025, coinciding with the league's 75th anniversary and replacing Rolex as sponsor after ten years. The partnership, which began in the 1960s, has seen Heuer and later TAG Heuer involved in various capacities, including sponsorships and timekeeping. With a rich history in motorsport, the…

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Tudor Opens Its First Boutique in Berlin

The Swiss watch brand Tudor is celebrating a milestone in Berlin: in partnership with retailer Wempe, the brand unveiled its first monobrand boutique in the German capital on 25 November 2024. Situated at the exclusive address Kurfürstendamm 26a, the boutique becomes the fourth of its kind in Germany and marks the latest addition to Tudor’s…

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universal-geneve-brand-relaunch-2024-polerouter-ad-1958

Universal Genève Makes a Comeback With New Brand Identity

The Swiss watch brand Universal Genève is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take the brand in the future in terms of identity and new watch models. For the…

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Historic Deal: Formula 1 and LVMH Enter a Ten-Year Partnership

On 2 October, what had long been rumoured became a reality: LVMH and Formula 1 have entered into a partnership. As Formula 1 prepares for its 75th anniversary in 2025, this global partnership not only marks the end of one era but also heralds a new beginning. In this billion-euro deal, which binds LVMH to…

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Hublot Opens Boutique in Hamburg

If you are looking for exquisite watches in Hamburg, there is no way around Neuer Wall, the most exclusive shopping street in the Hanseatic city centre. Next to luxury watch brands like Patek Philippe, Omega, Wempe, the recently opened AP House, and many others, the Swiss watchmaker Hublot is now also represented there with its…

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