Bucherer

With the Bucherer Watch Wallet, Bucherer presents a new app with which you can not only manage your watch collection including all documents, but also track the value of your watches on a daily basis and combine the sale and insurance of your own collection in one app. We tested the app and its most…

Breitling is presenting three new models together with Bucherer. The three Breitling Superocean Bucherer Exclusive models in 36, 42 and 44 mm come in novel colours and celebrate the new partnership between the two Swiss companies. Following the takeover by Rolex in summer 2023, the jeweller, retailer and watch manufacturer Bucherer shows itself to still…

Jörg G. Bucherer, Chairman and Delegate of the Board of Directors of Bucherer Holding AG, passed away on 6 November. The long-time Bucherer patron was 87 years old and leaves no children to carry on the business. In order to secure the future of his empire, Jörg G. Bucherer sold his company, founded in Lucerne…

‘Very rare’ – thus H. Moser & Cie. defines itself. Yet the Schaffhausen-based horology house is now bringing forth an even rarer set of watches than usual in cooperation with the world's largest watch and jewellery retailer Bucherer, in the form of a beautiful Pioneer Tourbillon and two unique Endeavour Concept Minute Repeater Tourbillons. While…

They love watches and make no secret of it: get to know our horology enthusiasts Philippe and Alexander in conversation.  Alexander: Rolex plans to take over Bucherer. What do you think – is this why the chances of getting a Daytona or GMT-Master II there in the future are higher than with other Rolex concessionaires?…

It is an earthquake that will change this industry like few others before: the world's most important watch brand, Rolex, is taking over the world's most important luxury watch retailer, Bucherer. Credit © bucherer.com As explained in a statement released by Rolex in the USA, "Following Jörg Bucherer's decision to sell his business in the…

This is the third time that Swiss watchmaker Hublot and luxury retailer Bucherer have teamed up. Already in 2019 and 2021, the Hublot Classic Fusion Bronze Bucherer Blue and Big Bang Unico Bucherer Blue are two models that experiment with materials such as ceramic, titanium, bronze and rubber. Now Hublot and Bucherer are jointly launching…

What is watch collecting really about? For me, it’s primarily about discovering the myriad of ways in which humanity measures time. Time is not a physical but rather an abstract sequence, that we can neither change nor reverse. The way in which timekeeping can be reinvented is infinite. Even today, dials, movements, and complications are…

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

The trading of pre-owned watches has exploded in recent years – and this upward trend is still ongoing. In a recent industry report, Deloitte predicts that the annual turnover with pre-owned watches will increase from the current 20 billion Swiss francs to 35 billion Swiss francs by 2030. This means that the market for pre-owned…

It must be the power of strong brands and manufactures: a good 50 watches have already been created for and with Bucherer BLUE, which sees itself as the in-house innovation lab of Bucherer – one of the largest and most renowned watch and jewellery retailers in the world. All of its models are united by…

One would think that the world's largest watch and jewellery retailer would already have, well, more than enough to do with its business model. With more than 100 boutiques worldwide, 13 of them in Germany, Lucerne-based jeweller Bucherer ensures that the latest products from predominantly Swiss manufacturers find their way to the wrists of men…