‘Born to dare’, ‘Don’t crack under pressure’, ‘Live for greatness’ – every brand has a mantra by which it defines itself. Swiss watch manufacture Rado, aka the self-proclaimed ‘Master of Materials’, stands by the words: ‘If we can imagine it, we can make it. And if we can make it, we will.’ But, in a world in which watch brands grapple with mineral composite fibres and dabble with concrete cases, where exactly…
