Strategy

Carl F. Bucherer Novelties Geneva Watch Days 2020

If you wanted to put a positive spin on the current crisis, you could point out the new-found desire we have to be impulsive. Ever since the first crisis management was put in place, the time came for us all…

Roger Dubuis CEO: Nicola Andreatta

Roger Dubuis: Talking Brand Strategy with CEO Nicola Andreatta

While many Swiss brands have been around for over a century, Roger Dubuis is not amongst them. In fact, the highly exclusive brand was founded less than three decades ago, back in 1995. Perhaps this is one reason for the…

Julien Tornare, Zenith CEO, Interview, Presentation

Zenith CEO Julien Tornare on 2020 Novelties and The Blessings and Curses of Digitalisation

On this afternoon, Julien Tornare, CEO of Zenith, is treating himself to a glass of rosé. Not because it is part of his daily routine, but because he wants to propose a toast with his guests in the small digital…

Breitling CEO Georges Kern - Road show in Munich, Germany

Georges Kern and The Future of Breitling – The Cool Alternative to Traditional Luxury

Since Georges Kern took the helm at Breitling almost three years ago, realigning collections and the brand’s strategy, annual sales have increased significantly. Kern recently revealed just how the brand will stay on the path to success with an intriguing,…