Strategy

If you wanted to put a positive spin on the current crisis, you could point out the new-found desire we have to be impulsive. Ever since the first crisis management was put in place, the time came for us all to reflect, press the reset button, or to face up to long-avoided challenges and put…

While many Swiss brands have been around for over a century, Roger Dubuis is not amongst them. In fact, the highly exclusive brand was founded less than three decades ago, back in 1995. Perhaps this is one reason for the brand producing some of the most striking, even outrageous horological creations out there. In its…

On this afternoon, Julien Tornare, CEO of Zenith, is treating himself to a glass of rosé. Not because it is part of his daily routine, but because he wants to propose a toast with his guests in the small digital session taking place. But what, in these current times, are we celebrating? First and foremost,…

Since Georges Kern took the helm at Breitling almost three years ago, realigning collections and the brand’s strategy, annual sales have increased significantly. Kern recently revealed just how the brand will stay on the path to success with an intriguing, forward-looking perspective. A key theme is how we will consume in the future and the…