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Piaget Andy Warhol Clou de Paris: A Cult Collector Favourite

In a return to what the sumptuous luxury Swiss watch and jewellery maison does best, Piaget has once again merged art and horology with the release of the Andy Warhol Clou de Paris watch. While the manufacture is also respected for its remarkable ultra-thin watches and in-house production, Piaget is known above all for its artistic heritage.…

  • 4 min
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Quiet Luxury Watches: A Guide to Achieving Understated Style

Loro Piana, Sandro, Max Mara – brands synonymous with ‘quiet luxury’ in fashion are relatively easy to identify. But when it comes to watches, how does 'quiet luxury' manifest itself? Is every Swiss watchmaker capable of achieving it, or do certain companies inevitably carry certain associations? Can a brand known for emblazoning its logo across…

  • 19 min
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A Closer Look: Raymond Weil Millesime Collection Spreads Its Wings

Entering a competitive industry is never easy, but sometimes it's a vital step for growth. Renowned watchmaker Raymond Weil embraced this challenge with the launch of its all-new millesime (French for 'vintage') collection in 2023. Since then, the collection has resonated with a new generation of watch enthusiasts, gaining significant traction. Now, Raymond Weil is…

  • 7 min
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Everything You Need to Know About The Rolex Submariner

In Lewis Carroll’s Alice in Wonderland, the King gives the White Rabbit some sage advice for storytelling: ‘Begin at the beginning,’ the King said gravely, ‘and go on till you come to the end: then stop.’ That’s exactly the plan for this ultimate yet digestible guide to the Rolex Submariner. Rather than filling this space…

  • 17 min
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Zenith Defy Skyline Chronograph: Shaping the Future of Luxury Chronographs

Founded in 1865 by Georges Favre-Jacot, Zenith has long held its own unique place in the world of Swiss watchmaking. Increasingly favoured by collectors and regarded as a brand that has long blended innovation with technical skill, it is above all rooted in the legacy of the iconic El Primero movement and the brand-defining watches that…

  • 9 min
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The Most Expensive Rolex Wristwatches Of All Time

Rolex is the most well-known and revered horology house on the planet. Owning a Rolex is the ultimate symbol of prosperity in the western world. But just how much money do these watches actually involve? It's time to discover the most expensive Rolex watches ever, from the stories behind them to understanding their nicknames. Get…

  • 13 min
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Panerai Submersible Luna Rossa Collection

Swisswatches has teamed up with Panerai and together we will invite four people to the Panerai manufacture in Neuchâtel. Experience the excellence of this luxury Swiss manufacture first-hand, and discover how these masterpieces come to life. An inspiring, unforgettable trip of a lifetime!

  • < 1 min
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Daniel Roth Tourbillon Rose Gold: The Ultimate Quiet Luxury Watch?

Whether it's Sofia Richie, Natasha from Sex and the City, or influencer The Gstaad Guy's 'Constance' serving as your inspiration, 'quiet luxury' remains the hottest trend this summer – and I would make the case that this dashingly handsome collector's piece doubles up as the ultimate embodiment of the 'quiet luxury' movement. With its combination…

  • 6 min
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