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Zenith Defy Skyline Chronograph: Shaping the Future of Luxury Chronographs

Founded in 1865 by Georges Favre-Jacot, Zenith has long held its own unique place in the world of Swiss watchmaking. Increasingly favoured by collectors and regarded as a brand that has long blended innovation with technical skill, it is above all rooted in the legacy of the iconic El Primero movement and the brand-defining watches that…

  • 9 min
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The Most Expensive Rolex Wristwatches Of All Time

Rolex is the most well-known and revered horology house on the planet. Owning a Rolex is the ultimate symbol of prosperity in the western world. But just how much money do these watches actually involve? It's time to discover the most expensive Rolex watches ever, from the stories behind them to understanding their nicknames. Get…

  • 13 min
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Panerai Submersible Luna Rossa Collection

Swisswatches has teamed up with Panerai and together we will invite four people to the Panerai manufacture in Neuchâtel. Experience the excellence of this luxury Swiss manufacture first-hand, and discover how these masterpieces come to life. An inspiring, unforgettable trip of a lifetime!

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Daniel Roth Tourbillon Rose Gold: The Ultimate Quiet Luxury Watch?

Whether it's Sofia Richie, Natasha from Sex and the City, or influencer The Gstaad Guy's 'Constance' serving as your inspiration, 'quiet luxury' remains the hottest trend this summer – and I would make the case that this dashingly handsome collector's piece doubles up as the ultimate embodiment of the 'quiet luxury' movement. With its combination…

  • 6 min
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First to the Post: What Next as Investors Circle Vaucher Manufacture Fleurier?

At first glance, the Vaucher Manufacture Fleurier looks like your archetypal Swiss watchmaking manufacture. Bright, modern white rooms play host to advanced machines, exquisite movement decorations are proudly displayed in all their glory, employees pose by solar panels citing sustainability pledges. Yet, beneath this spotless exterior lies a complex and highly sought-after entity within the…

  • 9 min
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Jaeger-LeCoultre Manufacture Visit: The Road to Precision

Jaeger-LeCoultre, often dubbed the ‘Watchmaker of Watchmakers’, has a long history of supplying parts to esteemed brands like Patek Philippe, Audemars Piguet, and Cartier. Today a fully integrated manufacture producing some of the most coveted and complicated luxury watches in the world, this legacy of expertise is upheld by the 180 crafts that continue to…

  • 10 min
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A Visit to the Blancpain Manufacture: Into the Heart of Swiss Watchmaking

When one thinks of Swiss-made watches, what springs to mind? For some of us, it’s a luxurious boutique in the heart of an affluent metropolis. For others, it’s a fast-paced car rally with watch-branded banners plastered over the track. But what about the place where mechanical watches come to life? To find out, I accompanied…

  • 11 min
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