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Historic Deal: Formula 1 and LVMH Enter a Ten-Year Partnership

On 2 October, what had long been rumoured became a reality: LVMH and Formula 1 have entered into a partnership. As Formula 1 prepares for its 75th anniversary in 2025, this global partnership not only marks the end of one era but also heralds a new beginning. In this billion-euro deal, which binds LVMH to…

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The Most Expensive Audemars Piguet Watches of All Time

The history of the most expensive Audemars Piguet watches ever offered at auction is simultaneously a narrative of the brand’s greatest achievements, its illustrious heritage, and the most exquisite models it has produced throughout its long corporate history. The timepieces’ lofty prices are, in a sense, a reflection of the rich tradition they carry, and…

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The Most Expensive Omega Wristwatches of All Time

The history of the most expensive Omega watches ever offered at auction is simultaneously a narrative of the brand's greatest achievements, its illustrious heritage, and the most exquisite models it has produced throughout its long corporate history. The timepieces’ lofty prices are, in a sense, a reflection of the rich tradition they carry, and their…

  • 15 min
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The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

Launched in 2011, following the Big Bang, King Power, and Classic Fusion lines, Hublot's Masterpiece (MP) collection marked the brand's intensified focus on grand complications. Jean-Claude Biver, then CEO of Hublot, described the collection as the next step towards "more watchmaking, more expertise, more innovation." From then on, 30 employees dedicated to grand complications brought…

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The Stowa Pilot’s Watch: Modern History on the Wrist

The German watch brand Stowa has undergone an impressive range of developments over the course of its history. Around 1937, ten years after its foundation, Stowa began manufacturing watches in the Bauhaus style – a rarely implemented design at the time. Its original manufacturing building was completely destroyed by a bombing raid in 1945, but…

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TAG Heuer Boutique Munich

Swisswatches is delighted to present the watch community with the industry’s very first ‘Boutique Travel Guide’. In this new segment, we will share not only the very best watch boutiques in town, but also the other most exciting things available in the area. What does the city have to offer? Where are the best drinks?…

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How Good is the Bucherer Watch Wallet App?

With the Bucherer Watch Wallet, Bucherer presents a new app with which you can not only manage your watch collection including all documents, but also track the value of your watches on a daily basis and combine the sale and insurance of your own collection in one app. We tested the app and its most…

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LVMH Watch Week: Talking Strategy With The CEOs

The fifth LVMH Watch Week, which took place in Miami from January 28 to February 1, was proof of LVMH's ambition to become ever more influential in the watch sector, in which it is now the fourth largest power after Rolex, Richemont and the Swatch Group. To this end, the family-owned business is gearing up…

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Louis Vuitton Watch Prize: Raúl Pagès Emerges Victorious

The Louis Vuitton Watch Prize for Independent Creatives announced its first winner yesterday, on February 6, 2024, with Raúl Pagès and his RP1 - Régulateur à détente winning the inaugural holding of the competition. Raúl Pagès received a silver spiral trophy inspired by a balance wheel – the essential element for the precision of a…

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