Ulysse Nardin To Deploy The First Tamper-Proof Blockchain Warranty Certificate
Since November 4, 2019, for each purchase of a new Ulysse Nardin watch from an official reseller network, a free and tamper-proof extended warranty certificate, anchored in the most widely used and robust public blockchain, is generated and digitally signed by Ulysse Nardin. The certificate is then emailed to the customer or sent to their Ulysse Nardin user account. That is a novelty in the entire watch industry.
https://youtu.be/RDQq9lXhAXo
Hence, Ulysse Nardin is the first luxury manufacturer to deploy blockchain certification to all its collections. Blockchain is a technology that can be used to store and transmit information or transactions. It is a global digital database shared among multiple users that can, at any time, using a cryptographic system, verify the validity of information, add data and record a transaction. Ulysse Nardin’s approach used here is to store the digital signature of all PDF warranty certificates in the form of a “hash” – an encrypted string of characters – on the Bitcoin blockchain.
But what is really the advantage compared to simply saving the document in a private Ulysse Nardin user account? The warranty certificate becomes tamper-proof when protected on the blockchain as it cannot be hacked. The blockchain technology is also used in the car industry for instance to secure any sensitive data. The registers of “hashes” are publicly accessible anywhere in the world at anytime. Thereby removing the risk of losing or forgetting compared to physical warranty cards. Furthermore, the certificate becomes useful for the after-sales service or when it is offered as a gift or re-sold (certified pre-owned). The warranty certificate will accompany the watch during its whole lifecycle – if it changes its owner, the new owner can simply be registered through a special transfer button on its user account. At the moment of this registration, Ulysse Nardin will generate another warranty certification on the name of the new owner.
The physical guarantee card will continue to exist and thanks to its “bubble tag”, customers will be able to extend the watch warranty to five years and thus directly generate their online blockchain warranty certificate. Not only that this technology guarantees more security in the future, it is also a smart move of Kering, to which Ulysse Nardin has been part of since 2014, to collect important customer data by offering an attractive Blockchain solution and also be able to track the watch in case of resale.
In 1860, TAG Heuer - known as Heuer at the time - was founded by Edouard Heuer in Saint-Imier, Switzerland. To honour the 160th anniversary, the Swiss luxury watchmaker is introducing the TAG Heuer Carrera 160 Years Silver Limited Edition – with a design from the 1960s, powered by a highly modern in-house movement. When…
On 2 October, what had long been rumoured became a reality: LVMH and Formula 1 have entered into a partnership. As Formula 1 prepares for its 75th anniversary in 2025, this global partnership not only marks the end of one era but also heralds a new beginning. In this billion-euro deal, which binds LVMH to…
Jaeger-LeCoultre's manufacture is tucked away in the lush green Vallée du Joux. Yet this November, the horology house went mobile with a new pop-up, starting its journey in the alpine city of Munich, Germany. Lasting almost two weeks from November 3 to 15, the Reverso Timeless Stories exhibition opened to the public, educating visitors about…
Swiss watch brand TUDOR is introducing a new system for referencing supplied movements. For historical reasons, the manufacturer until recently used four-digit references for third-party movements. The new designations are intended to avoid confusion between manufacture movements and supplied calibers. The four-digit references that were previously used – such as 2671 – will be replaced by…
When one hears the word Panerai, it evokes imagery of plunging into the ocean's depths, or circumnavigating the frozen Artic on ambitious expeditions. Recently, however, one Panerai watch found itself in a vastly different environment. On January 19, 2022, Anton Shkaplerov, while engaged on International Space Station Expedition 66, subtly strapped a Panerai watch to…
Only a few weeks ago, the Swatch Group announced the cancelation of their new fair “Time To Move” – and now, also the new format “Watches & Wonders Geneva” (formerly SIHH) will not take place from April 25th to 29th 2020. The final decision of Baselworld fair remains to be seen. Due to the latest…
Jörg G. Bucherer, Chairman and Delegate of the Board of Directors of Bucherer Holding AG, passed away on 6 November. The long-time Bucherer patron was 87 years old and leaves no children to carry on the business. In order to secure the future of his empire, Jörg G. Bucherer sold his company, founded in Lucerne…
The first Rolex boutique in Germany opened in 2009 at Number 184 on Kurfürstendamm in Berlin, together with its long-standing partner jeweller Wempe. After several months of renovation, the boutique is making its comeback, shining in new splendour. Wempe was the first jeweller to sell Rolex watches in Germany in the 1950s, after Hellmut Wempe…
As the sponsor of this year’s German Polo Tour – held from May to September in different places – Jaeger-LeCoultre will gift a Reverso Classic Large Small Seconds to the winner of the tour. Since 1931 the watch manufacture is closely connected to polo sports. The polo players of the British army in India needed a watch, that…
In Munich, the jewellery, watch and gemstone industry gathered for the annual Inhorgenta trade fair. As the industry's leading trade fair in Europe, it not only serves as a hub but also honours designers, concepts and pieces of jewellery with the Inhorgenta Award. This year, more than 137 entries were received for the nine award…
Breguet will present the craftsmanship that goes into watchmaking at the Art Düsseldorf 2022 fair. In this way, the brand wants to emphasise the connection between mechanics and the arts in classic watchmaking. Visitors will have the opportunity to discover the artisanal crafts in the halls of the Areal Böhler in Düsseldorf from 8 to…
'Artisan Boitier' (case artisan) is written above their heads, printed on the window with a view inside an ancient-like workshop - but it is the brand new JHP x AkriviA Atelier in Geneva. More than 45 years of age lie between the 32-year-old founder of the Geneva watch brand AkriviA, Rexhep Rexhepi, and one of the most famous case…
A number of the most prominent brands in the horology industry have pulled out of Baselworld. The next fair was due to take place in 2021. In the future, Rolex, Tudor, Patek Philippe, Chanel and Chopard will present their products in Geneva. This will be a part of a new watch fair hosted in collaboration…