Breitling’s New Super AVI Collection (plus Boutique Edition)

Following the launch of the AVI Ref. 765 1953 Re-Edition in 2020, Breitling is now introducing the new Super AVI watch line, a larger version with a case diameter of 46 mm. The five new models pay homage to the most important fighter planes of the 1940s, as well as to the original references from…

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Five Incredible New Bicompax Chronographs For Under 10,000 Euros

What establishes a bicompax chronograph from a "normal" one? Principally, a bicompax chronograph (as the name suggests) has not three, but rather only two subdial counters. Along with this year's trend for green dial watches, the horology world is also seeing a resurgence of bicompax chronographs, which have been on the scene since the 20th…

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The New Breitling Super Chronomat Collection

The modern-day Breitling chronograph dates back to 1983, when it was first conceived for the aerobatic squadron of the Italian Air Force, "Frecce Tricolori". One year later, upon the 100 year anniversary of Breitling, the Chronomat was produced as a series for the first time, in the form of the Ref. 81950. It was distinguished…

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Breitling Premier Heritage Chronos – Watches & Wonders 2021

During our last conversation a couple of months ago, CEO Georges Kern could hardly keep his cool as, bursting with pride, he gushed over Breitling's 2021 novelties – without revealing anything, of course. As we are now finding out, his excitement was fully justified. This year, the Premier collection is extending to include six new…

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Breitling launches #BreitlingSelect Watch Subscription Service

With its new watch Subscription Service #BreitlingSelect, the brand wants to offer their customers the opportunity to test-wear their watches before purchasing their desired model. Therefore, all subscribers have the chance to wear up to three Breitling watches consecutively within a 12-month period. How does it work? After registering on www.breitling.com, subscribers will sign a…

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Breitling Top Time Deus Limited Edition

Breitling is announcing a new partnership with Australian lifestyle brand Deus Ex Machina. To mark the occasion, Breitling is presenting the Top Time Deus Limited Edition, aimed at "dynamic people who care about action, functionality and style". The retro-look chronograph is limited to 1,500 pieces and is available now from Breitling's online store. Deus Ex…

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The Patek Philippe Nautilus 5711 Alternative Collection

When Patek Philippe first tasked designer Gerald Genta with the creation of the Nautilus, all former conventions went out of the window. To some, the creation of a shockingly sporty steel watch by a traditional luxury brand like Patek seemed almost grotesque. What’s more, it brazenly went against the trends of its time by putting…

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“It’s Only When The Tide Goes Out That You Learn Who’s Been Swimming Naked” – Breitling CEO Georges Kern Looks Back On 2020 (With Live Audio)

The transformation of Breitling over the past three years is, without a doubt, one of the most exciting recent developments in the watch industry. In the spotlight is CEO and co-owner Georges Kern, who both initiated and is responsible for his brand’s transformation. Major expansion plans were also put into place for 2020, with a…

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Swisswatches Magazine 24 Days of Christmas: Top Watches of 2020

While many of us will admittedly be glad to bid farewell to 2020, the watch community will nevertheless be looking back fondly on the wonderful mechanical creations to emerge from this unusual year. That's why, here at Swisswatches Magazine, we compiled a list of our favourite timepieces to come out of the horology industry in…

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