Since Georges Kern took the helm at Breitling almost three years ago, realigning collections and the brand’s strategy, annual sales have increased significantly. Kern recently revealed just how the brand will stay on the path to success with an intriguing,…
More than half a century after introducing its Top Time watch, Breitling is launching an updated and upgraded model. When it was first presented in the 1960s, it particularly suited to the needs of the young and active professionals and…
In 2019, Breitling introduced their first Re-Edition of a Navitimer Ref. 806 from 1959. Now, this series is being expanded by Ref. 765 AVI from 1953, a pilot’s watch (AVI stood for aviation), known as the Co-Pilot. The Co-Pilot was…
If you search the Breitling website for Colt, you won’t find anything anymore. Perhaps only a short description of the collection. But there is nothing else left of a line that established itself in the 1980s to become the entry…
After the recently launched Premier, Georges Kern continues to hold on to the rich heritage of BREITLING strongly. So strong, that now a 60-year-old watch was re-editioned almost unchanged. You don’t get to see that very often in the watch…
BY FRED S. MANDELBAUM There has been some controversy among collectors if that widely quoted birthyear 1952 was correct – it may be the year the design work on the Navitimer began, but all available evidence points to 1954 as the…
Shortly after the watch community started to calm down again, BREITLING CEO Georges Kern comes up with the next surprise. A collection that at first sight doesn’t seem to fit to the usual look of BREITLING watches, as the ‘Premier’…
For almost a year now Georges Kern is CEO of BREITLING and has turned the brand inside out. We met the realist and visionary at the restaurant Napa Grill in Zürich near the new BREITLING offices for an exclusive interview for…