Breitling

Breitling has introduced a brand new collection, the Breitling Capsule Collection Superocean Heritage '57. Its watches are reminiscent of the laid-back Californian surfer lifestyle of the 50s and 60s, while their inspiration stems from the original 1957 Breitling SuperOcean. As well as three variations, Breitling has also released the colourful Superocean Heritage ’57 Limited Edition.…

Exactly 80 years ago, Willy Breitling received a patent for a chronograph with a circular slide rule. It was the birth of the now age-old Chronomat that two years later, in 1942, was first presented to the public with Reference 769. The name Chronomat is derived from the words chronograph and mathematics. This is because,…

Since Georges Kern took the helm at Breitling almost three years ago, realigning collections and the brand’s strategy, annual sales have increased significantly. Kern recently revealed just how the brand will stay on the path to success with an intriguing, forward-looking perspective. A key theme is how we will consume in the future and the…

More than half a century after introducing its Top Time watch, Breitling is launching an updated and upgraded model. When it was first presented in the 1960s, it particularly suited to the needs of the young and active professionals and even attracted many young women. The striking dial has long been known to collectors as…

In 2019, Breitling introduced their first Re-Edition of a Navitimer Ref. 806 from 1959. Now, this series is being expanded by Ref. 765 AVI from 1953, a pilot’s watch (AVI stood for aviation), known as the Co-Pilot. The Co-Pilot was a 1950s interpretation of the onboard clocks designed and produced by Breitling’s Huit Aviation Department…

If you search the Breitling website for Colt, you won’t find anything anymore. Perhaps only a short description of the collection. But there is nothing else left of a line that established itself in the 1980s to become the entry level watch at Breitling. The Avenger appeared suddenly in 2001, forcing fans to decide between…

After the recently launched Premier, Georges Kern continues to hold on to the rich heritage of BREITLING strongly. So strong, that now a 60-year-old watch was re-editioned almost unchanged. You don’t get to see that very often in the watch industry, in which brands indeed regularly introduce new interpretations of older models, but rarely present…

BY FRED S. MANDELBAUM There has been some controversy among collectors if that widely quoted birthyear 1952 was correct - it may be the year the design work on the Navitimer began, but all available evidence points to 1954 as the year mass production started - although its roots lead much deeper into BREITLING's history. The…

Shortly after the watch community started to calm down again, BREITLING CEO Georges Kern comes up with the next surprise. A collection that at first sight doesn’t seem to fit to the usual look of BREITLING watches, as the ‘Premier’ line is simple and elegant. No slide ruler, no oversized bezel as we know them…

For almost a year now Georges Kern is CEO of BREITLING and has turned the brand inside out. We met the realist and visionary at the restaurant Napa Grill in Zürich near the new BREITLING offices for an exclusive interview for Swisswatches and found out, why currently all brands return to their roots, why BREITLING despite…