IWC Schaffhausen

An exciting and inspiring week comes to an end. We saw double moons, a candy-shop full of colourful timepieces and a Lamborghini for the wrist. We found out, that you can practice sustainable watchmaking with recycled PET bottles, that a power reserve of 65 days (world record) is possible and that a new trend colour…

The Bauhaus movement celebrates its 100thanniversary this year and still today stands for functionality and aesthetics. Due to the industrialization, Bauhaus manifested a basic philosophy to preserve the artistic work and bring it in line with the raising engineering sciences. The aim was to grant a broad audience access to quality products. Typical design elements…

The American Florentine Ariosto Jones founded the brand IWC in 1868 and he wanted to pair Swiss craftsmanship in watchmaking with American manufacturing technologies. IWC became a specialist in creating excellent pocket watches. Even though the brand’s initials stand for ‘International’ Watch Company and was founded by an American citizen, it always was – and…

A childhood dream has come true. Thanks to Mercedes-AMG and IWC Schaffhausen who teamed up at the Nürburgring 24-hours race to celebrate the 50th anniversary of the performance sports car brand of Mercedes-Benz, which took it’s name from the initials of the founders Hans Werner Aufrecht, Erhard Melcher and the town where it all began,…