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IWC Schaffhausen
Since 2010, the ‘Portugieser Yacht Club’ has brought a sporting note to the Portugieser family. IWC Schaffhausen now presents four new models in this line. The Portugieser Yacht Club Moon & Tide is the first model to feature IWC’s newly…
IWC Schaffhausen is extending its Portugieser collection by introducing the IWC Schaffhausen Portugieser Automatic 40. The model bases itself on the well-known design of the Ref. 325 from the 1930s. Therefore, the small seconds are placed at 6 o’clock. Furthermore,…
Earlier this year, IWC Schaffhausen introduced a new version of the IWC Schaffhausen Portugieser Chronograph. Now, the Swiss watchmaker is introducing three new variations into the collection. Dial options now include a choice of either a burgundy or green dial.…
It all started with watches, of course. Some time ago, we spotted IWC’s special editions with a striking blue dial that are being launched on regular basis. Naturally, we wanted to know more about them. Since 2005, IWC has been…
What we spotted on YouTube this morning, is a great example of how self-ironic and contemporary the watch industry can be. It is probably the most amusing idea on demonstrating the merits of a mechanical watch, that a brand published in…
From a Rockstar point of view, IWC’s ‘Big Pilot’ watch has at least two advantages. First: being on tour, you can easily turn it into a bedside table clock due to its size and strong luminous power. Second: if you’re…
If Christoph Grainger-Herr had to stereotype the average IWC customer, he might catch himself picking his own name. Not out of sheer vanity, but because the young CEO embodies and leads the brand with so much genuine dedication, and has been doing…
An exciting and inspiring week comes to an end. We saw double moons, a candy-shop full of colourful timepieces and a Lamborghini for the wrist. We found out, that you can practice sustainable watchmaking with recycled PET bottles, that a…
The Bauhaus movement celebrates its 100thanniversary this year and still today stands for functionality and aesthetics. Due to the industrialization, Bauhaus manifested a basic philosophy to preserve the artistic work and bring it in line with the raising engineering sciences.…
The American Florentine Ariosto Jones founded the brand IWC in 1868 and he wanted to pair Swiss craftsmanship in watchmaking with American manufacturing technologies. IWC became a specialist in creating excellent pocket watches. Even though the brand’s initials stand for…
A childhood dream has come true. Thanks to Mercedes-AMG and IWC Schaffhausen who teamed up at the Nürburgring 24-hours race to celebrate the 50th anniversary of the performance sports car brand of Mercedes-Benz, which took it’s name from the initials…