MIDO

The perfect choice for frequent flyers, businesspeople, and globetrotters: GMT watches typically allow you to keep track of up to two additional time zones alongside the local time. Practical and versatile, they are ideal for those who frequently interact with or travel across different time zones. In this article, we present our selection of the…

Let’s start with the most important question. What is it about the jump hour mechanism that so enamours you?  When I started collecting watches in the 1990s I liked ‘odd’ watches, mainly from the 1970s. That meant alarm watches, strangely shaped cases, 24-hour dials, world time – anything out of the ordinary. I am not into 'normal'…

Franz Linder has been president of the watch brand Mido, which is part of the Swatch Group, ever since 2002. In the watch industry, that’s a hell of a long time to stay at the helm of a single brand. His recipe for success? He simply has fun with Mido. The brand, founded in 1918,…

At this year's Red Bull Cliff Diving World Series in Paris, Mido took the opportunity to introduce two new models in its Ocean Star collection: the COSC-certified Ocean Star 600 Chronometer Black DLC as well as the GMT Special Edition. Red Bull Cliff Diving in Paris: Catalin-PredaCredit © Dean Treml Red Bull Cliff Diving World…

The All Dial collection from Mido is celebrating its 20th anniversary. To mark the occasion, the house is launching a limited special edition that celebrates its connection to architecture. The Mido All Dial 20th Anniversary Inspired By Architecture puts a building in the spotlight for the first time. The new limited special edition is inspired…

If you're going for a four-digit watch, your expectations will have risen considerably in comparison to our Buyer's Guide Part 1, which took you through watches from 150 to 1,000 euros. Consumers are justified in expecting something pretty special for a watch over 1,000 euros. It usually means higher quality, finesse, and perhaps also a…

The fascination with watchmaking is characterised by superlatives. There are timepieces with which one could dive to the bottom of the deepest ocean, which combine as many complications as possible, which are ultra-exclusive and rare, and ones that leave every watch enthusiast dreaming of them. A focus on high performance makes the industry stand out…