MIDO
Le Locle, Switzerland
Founded in 1918 by watchmaker Georges Schaeren, Mido is now part of the Swatch Group. The brand name derives from the Spanish phrase 'yo mido' ('I measure'), which reflects the company's commitment to precision. Since the 1930s, Mido has been renowned for its robust everyday watches with reliable automatic movements, particularly focusing on water resistance and functionality. In terms of design, the brand often draws inspiration from architectural lines and clean forms. Key collections include the sporty Ocean Star diver's watch with a maritime character, the Commander whose design has remained largely unchanged since the 1950s, and the elegant Baroncelli.
