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    The Panerai Luminor Firenze 8 Giorni PAM01734 and PAM01794.
    Novelties

    Panerai Celebrates 100 Years of Its Florence Boutique ‘Orologeria Svizzera’ With Two New Luminor Firenze 8 Giorni Anniversary Models

    Tonda PF Sport Chronograph Ultra-Cermet by Parmigiani Fleurier
    Novelties

    Parmigiani Fleurier Tonda PF Sport Chronograph Ultra-Cermet in Mineral Blue

    Hublot Big Bang Sapphire Sky Blue, side view
    Novelties

    Hublot Big Bang Sapphire Sky Blue And The Art of Transparency

    The NORQAIN Freedom GMT Enjoy Life Holiday Limited Edition is shown from the front.
    Novelties

    Norqain Freedom GMT Enjoy Life ‘Holiday’: Maldives Calling!

    The Zenith Defy Extreme Lapis Lazuli II is shown from the front.
    Novelties

    Zenith Defy Extreme Lapis Lazuli II: A Deep Blue Stone Set Against a Dark Chronograph Design

    The Vacheron Constantin Overseas, measuring 34.5 millimetres and made of stainless steel, is shown in a diagonal front view.
    Novelties

    Vacheron Constantin Overseas Self-Winding in 34.5 mm: Two New Editions in Burgundy And Gold

    Die siebte Ausgabe der Patek Philippe Grand Exhibition „Watch Art“ Mailand 2026.
    Industry News

    Patek Philippe Grand Exhibition 2026: 500 Timepieces, Rare Handcrafts and Museum Highlights

    Logo House of Brands (three stripes): Universal Genève (blue), Breitling (yellow), Gallet (green)
    Industry News

    Breitling, Universal Genève, Gallet: House of Brands Unveils New Leadership Team

    Orange passageway at Inhorgenta 2026
    Industry News

    Inhorgenta 2026: Trends, Watch Talks & Award-Winners

    Three people in the COSC laboratory
    Industry News

    COSC Introduces New „Excellence Chronometer“ Seal

    View of the entrance to the Munich Trade Fair Center during Inhorgenta
    Industry News

    Inhorgenta 2026: Innovations, Trends And The Swisswatches Talk About The New Collecting Trend Among Watch Enthusiasts

    cosmograph Daytona turquoise lacquer dial (reference 126518LN)
    Industry News

    2026: Rolex Prices Rise And Others Follow Suit

  • Stories
    • Editorial
    • CuratedBy
    • Collectors’ Talk
    • Collector’s Choice
    Everose-gold Rolex Perpetual Padellone with white grained dial and meteorite moonphase
    Editorial

    Rolex Perpetual Padellone: A New Annual Calendar for the 1908 Collection

    Swisswatches Reverse Panda Chronograph.
    Editorial

    The Reverse-Panda Dial: 14 Current Steel Chronographs

    A Montblanc Star Legacy Nicolas Rieussec Limited Edition 100 can be seen in another front view.
    Editorial

    The Montblanc Star Legacy Nicolas Rieussec Limited Edition 100 in Rose Gold

    Panerai-Complication-Luminor-LAstronomo-PAM00920-Dial-Closeup
    Editorial

    Panerai’s High Complications: The Technical Expertise of The Italian-Swiss Watchmaker

    A Tudor North Flag is shown in the featured image.
    Editorial

    Tudor Northflag 2026: The Return of a Technical Milestone

    An Omega Speedmaster 38 mm from the 2026 model year, in a two-tone design featuring Sedna gold and a brown bezel, can be seen on the wrist.
    Editorial

    Omega Speedmaster 38: Too Good to be True – or Too Thick And Too Expensive?

    The Hublot Big Bang 20th Anniversary Red Magic, reference 431.CF.1313.RX.
    CuratedBy

    20 Years of Big Bang: How Hublot is Revolutionising The World of Watches

    The Team of the Wempe Kontorhouse Stubbenhuk
    CuratedBy

    Wempe Opens One of Europe’s Largest and Most Modern Watch Servicing Workshops in Hamburg

    grand-seiko-watch-studio-shizukuishi-outsideview
    CuratedBy

    Grand Seiko: The Japanese Giant

    wempe-observatory-glashuette-and-training-centre-2
    CuratedBy

    Aspiring Watchmakers: Wempe’s Top-Performing Training Centre in Glashütte

    royal-oak-offshore-chronograph-automatik-26238ti.oo.2000ti.01-am-on-the-wrist
    CuratedBy

    How Audemars Piguet’s Royal Oak Offshore Combined Luxury With Culture For The First Time

    glashuette-original-seaq-chronograph-silver-screen-lying
    CuratedBy

    Diver’s Watches Made In Germany:  An Overview Of The Glashütte Original SeaQ-Series

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Audemars Piguet x Swatch Royal Pop: Genius Collab or Collector’s Flop?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Watches & Wonders 2025: What Impressions Can We Take Back From Geneva?

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Meet the New Cubitus: Innovation and Excitement Unleashed

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Forget About Money: This One’s for the Dreamers

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    Blancpain x Swatch: The Quest for the Cool Factor

    swisswatches-collectors-talk-en-cover
    Collectors' Talk

    The Bucherer Deal: Where to Purchase a Rolex in the Future

    Die Jaeger-LeCoultre Reverso Sammlung von Xiaomo Xiong.
    Collector's Choice

    Collector’s Choice: Xiaomo Xiong and His Extraordinary Jaeger-LeCoultre Reverso Collection

    jumphourking-ruud-van-rijn-in-atelier-2
    Collector's Choice

    Collector’s Choice: @jumphourking Ruud van Rijn Talks Jump Hour Watches

    Collector's Choice

    Collector’s Choice: A Day In The Life of Kristian Haagen

    Collector's Choice

    George Glasgow Jr: Gentlemen’s Style

    Collector's Choice

    The Watch Alchemist: @mochi_watches

    DeBethune DB27 Titan Hawk V2
    Collector's Choice

    With A Penchant For Independence: @thehoracle

  • Guides
    • Collector’s Guide
    • Buyer’s Guide
    • Boutique Travel Guide
    Collector's Guide: Patek Philippe Annual Calendar
    Collector's Guide

    30 Years Patek Philippe Annual Calendar: The Ultimate Collector’s Guide

    The Audemars Piguet Code 11.59 Starwheel Ref. 15212NR.OO.A002KB.01 from the front.
    Collector's Guide

    Code 11.59 by Audemars Piguet: From Controversial New Collection to Vessel for Innovation

    rolex-gmt-master-ii-ref-126710blro-pepsi-5
    Collector's Guide

    Everything You Need to Know About the Rolex GMT-Master

    hublot-masterpiece-kollektion-mp-05-la-ferrari-saphirgehaeuse-tourbillon-3
    Collector's Guide

    The Hublot Masterpiece Collection: Where Innovation Meets Extravagance

    a-lange-and-soehne-30-years-manufacturing-watch-movements-development
    Collector's Guide

    A Symphony of 72 Masterpieces: 30 Years of Calibre Development at A. Lange & Söhne

    Zenith-El-Primero-Chronograph-Ref-G581-From-1969
    Collector's Guide

    The Ultimate Guide to Zenith’s El Primero

    The Tudor Black Bay Pro with a white dial is shown on the wrist.
    Buyer’s Guide

    The Best Entry-level Mechanical Watches Under €5,000

    mbandf-sequential-evo-chronograph
    Buyer’s Guide

    The Best Chronograph Watches With In-House Movements: Top Picks For Every Budget

    tudor-black-bay-58-gmt-ref-m7939g1a0nru-0001-dial-2
    Buyer’s Guide

    The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

    Buyer’s Guide

    Buyer’s Guide For Watches Between 1,000 – 3,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Watches Up To 1,000 Euros

    Buyer’s Guide

    Buyer’s Guide For Preowned And Vintage Watches Part 2: Shipping, Paying, Insuring

    The exterior of the Van Cleef & Arpels boutique on Kohlmarkt in Vienna.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Vienna

    Facade of the boutique Le Lounge in Geneva by Roger Dubuis
    Boutique Travel Guide

    Roger Dubuis Boutique in Geneva

    The Van Cleef & Arpels boutique in Frankfurt am Main from the outside.
    Boutique Travel Guide

    Van Cleef & Arpels Boutique Frankfurt

    Exterior view of the Patek Philippe boutique in Frankfurt, operated by Wempe
    Boutique Travel Guide

    Patek Philippe Boutique Frankfurt

    The Panerai Boutique in Stuttgart
    Boutique Travel Guide

    Panerai Boutique Stuttgart

    grand-seiko-boutique-paris-place-vendome
    Boutique Travel Guide

    Grand Seiko Boutique Paris Place Vendôme

  • Manufacture
  • CEO Talks
  • Style
  • Videos
Highly Viewed
Home » Porsche Design

Porsche Design

Ludwigsburg, Germany

Porsche Design was founded in 1972 by Ferdinand Alexander Porsche, who was the designer of the legendary Porsche 911. His aim was to bring Porsche’s design DNA to everyday objects, particularly watches, which are defined by functionality, purity, and technical inspiration. The first watch, the Chronograph I (1972), set new standards as the world’s first black-coated stainless-steel wristwatch. Today, Porsche Design watches are produced at the brand’s own manufacturing facility in Solothurn, Switzerland. Collections such as the Chronograph 1 revisit historical designs, while the 1919 collection features a more minimalist, modern aesthetic. The Chronotimer series merges motorsport spirit with horology, and the Custom-Built Timepieces collection allows customers to create highly personalised watches. Each watch is defined by titanium construction, clear architecture and technical functionality as an extension of Porsche’s design philosophy.

The Porsche Design Chronograph 1 – All Titanium Numbered Edition Ref. 6043.7.02.001.02.5 front.
Editorial

Porsche Design Chronograph 1 – All Titanium Numbered Edition: The Story of Two Milestones in One Watch

Porsche Design Chronograph 1 – All Titanium Numbered Edition: history, design and technical details of the titanium version of the iconic Chronograph 1.

  • 02 Apr 2026
  • 7 min
  • 0
The Porsche Design Timepieces manufacture Grenchen Switzerland outside view.
Manufacture

A House For The Future: The New Porsche Design Timepieces Manufacture in Grenchen

Insights into the Porsche Design Timepieces Manufacture: production, personalisation, and strategy behind watchmaking in Grenchen.

  • 01 Apr 2026
  • 5 min
  • 0
Federico Magno, CEO of MHP, and Rolf Bergmann, Managing Director of Porsche Design Timepieces.
CEO Talks

Lunch With: Rolf Bergmann, Managing Director of Porsche Design Timepieces, and Federico Magno, CEO of MHP

We spoke about the custom-built timepieces program with Rolf Bergmann, Managing Director of Porsche Design Timepieces, and Federico Magno, CEO of MHP.

  • 23 Feb 2026
  • 11 min
  • 0
The Porsche Design Custom Built Timepieces Chronograph and Globetimer on the wrist.
Editorial

Porsche Design custom-built Timepieces: About The Courage to be Unique

Porsche Design custom-built Timepieces is the most ambitious and successful customization program in the entire Swiss watch industry.

  • 22 Feb 2026
  • 10 min
  • 0
The Porsche Design Chronograph 1 marking 90 years of Ferdinand Alexander Porsche together with a Porsche 911.
Editorial

Porsche Design Celebrates 90 Years of F. A. Porsche With a Limited Edition Chronograph 1

In memory of designer F. A. Porsche, Porsche Design has released a special edition of the Chronograph 1, limited to 90 pieces, and a 911 GT3.

  • 15 Dec 2025
  • 3 min
  • 0
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Editorial

Porsche Design Watches: 10 Reasons Why Collectors Should Take a Closer Look

We have 10 good reasons why Porsche Design watches already occupy a special position today and will be even more sought-after in the future.

  • 13 Oct 2025
  • 12 min
  • 0
Novelties

Porsche Design Presents The Chronograph 1 in Uncoated Titanium – Limited And Publicly Available

Porsche Design launches the Chronograph 1 - 1975 Limited Edition in an uncoated titanium version, paying homage to its stainless steel icon.

  • 25 Jul 2025
  • 4 min
  • 0
porsche-design-chronograph-911-spirit-70-bonnet
Editorial

Porsche Design Chronograph 911 Spirit 70: The Third Special-Edition Timepiece For Porsche’s New 911 Heritage Design Edition Sports Car

Porsche blends past and present in the limited 911 Spirit 70 – complete with a matching chronograph from Porsche Design.

  • 23 Apr 2025
  • 8 min
  • 0
porsche-design-chronograph-1-fat-2025-edition-6041801003102-2025-cover.
Novelties

Porsche Design Chronograph 1 – F.A.T. 2025 Edition: All-White Dial For The Iconic Chronograph 1

Porsche Design has unveiled the Chronograph 1 – F.A.T. 2025 Edition. This limited edition of 136 pieces features a striking white dial, a first for the Chronograph 1.

  • 01 Feb 2025
  • 4 min
  • 0
PD-50Y-Chronograph-1-1972-LE-Wristshot
Style

Living Legend – The Chronograph 1 from Porsche Design

The Porsche Design Chronograph 1 was the world’s first black wristwatch in 1972. Its most significant comeback followed in 2022.

  • 15 Dec 2024
  • 6 min
  • 0
tudor-black-bay-58-gmt-ref-m7939g1a0nru-0001-dial-2
Buyer’s Guide

The Best GMT Watches for Every Budget: A Guide for Beginners and Collectors

Discover the finest GMT watches for every budget – a compact guide with recommendations for both newcomers and seasoned collectors.

  • 26 Nov 2024
  • 13 min
  • 0
porsche-design-chronograph-911-992-2-cover
Novelties

Porsche Design Chronograph 911 GT3 and Chronograph 911 GT3 Touring: Watch Match for New GT3 Models

Discover the Porsche Design Chronograph 911 GT3 & GT3 Touring.

  • 23 Oct 2024
  • 4 min
  • 0
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