Universal Geneve

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…

It’s been another extraordinary year for us all, and the watch world is no exception. That's why the Swisswatches team sat down once more to compile a list of our top watches from 2024. From milestone models and innovative materials to historic revivals, we present you with 24 special highlights to emerge from the ever-surprising…

Before the official brand relaunch that is set for 2026, Universal Genève has unveiled three special timepieces in honour of the 70th anniversary of the first SAS flight over the North Pole. These tribute watches pay homage to the Polerouter, an iconic model created by young Gérald Genta. With a new case design and the…

The Swiss watch brand Universal Genève is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take the brand in the future in terms of identity and new watch models. For the…