Universal Geneve

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Universal Genève Polerouter SAS Tribute: Three Watches Commemorating the 70th Anniversary of Transpolar SAS Flights

Before the official brand relaunch that is set for 2026, Universal Genève has unveiled three special timepieces in honour of the 70th anniversary of the first SAS flight over the North Pole. These tribute watches pay homage to the Polerouter,…

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Universal Genève Makes a Comeback With New Brand Identity

The Swiss watch brand Universal Genève is taking its first step towards its planned revival by introducing a new website and its own social media channels. These are intended to give a first taste of where the journey will take…