Editorial

You don't believe in the significance of zodiac signs? To be honest, neither do I. At least not most of the time. Well, maybe sometimes. When astrologers only attribute good qualities to my sign. I'm an Aries. Opinions about its characteristics are known to vary widely. Incidentally, the most common zodiac sign worldwide is Virgo. Be…

Beauty, as the saying goes, is always in the eye of the beholder. On the other hand, there are fixed parameters for the quality of a timepiece. In the Chopard L.U.C Qualité Fleurier 20th Anniversary Edition, both come together: The not-so-subjective refinement of a timeless design, as well as a watchmaking excellence that has impressed…

With the launch of the new Slim d’Hermès Faubourg of dreams, the watch division of Hermès is once again in the spotlight. On 7 July, Hermès also announced its ongoing commitment to expanding its watchmaking business: Hermès Horloger is increasing its production capacities and, by 2028, will extend its manufacture in Le Noirmont to a…

This year, Glashütte Original not only commemorates 180 years of watchmaking in the Saxon town of Glashütte but also opens a second manufacturing building dedicated exclusively to the production of dials. Fittingly, the brand unveils a new timepiece that pays tribute both to Glashütte’s horological heritage and to the region’s characteristic landscape. The highlight of…

With the release of the new Aqua Terra in a 30-millimetre format, Omega is openly targeting women. The accompanying campaign My Little Secret, featuring strong women from the worlds of music, fashion, theatre and cinema reveal their styling secrets, makes it evident that this is a ladies' watch. But wait a minute! Do ladies' and…

The manufacturer from Le Sentier now also runs a chalet. Why? The question is more than justified. But it initially brought another mystery to mind: what is the secret to the success of classic mechanical watches? I think there is hardly any other product that has been so successful for such a long time without…

The world of haute horlogerie turns its attention to Geneva today, June 26, 2025, as Breguet is presenting another remarkable new model in celebration of its 250th anniversary: the Classique Tourbillon Sidéral 7255, a limited edition of just 50 pieces. This extraordinary creation honors Abraham-Louis Breguet’s invention of the tourbillon on June 26, 1801. For…

Watch enthusiasts in search of the extraordinary have always been in good hands with Wempe. The family-owned company has a keen instinct when it comes to choosing its partner brands – always knowing how to both delight and surprise its clientele. Wempe’s newest brand marks yet another premiere for Germany. Having once been the country’s…

In 1975, Gianni Bulgari, the grandson of Bulgari founder Sotirio Bulgari and now 90 years old, sought to present his Geneva boutique’s top customers with an extraordinary Christmas gift. This gift – a watch – also marked the inception of a line that would come to define the brand’s aesthetic for many: Bvlgari Bvlgari. Today,…

Originally launched in the early 1960s to give the chronograph complication a fresh and modern aesthetic, the Breitling Top Time disappeared from the brand’s portfolio for decades in the wake of the Quartz Crisis – and faded largely into obscurity. It was only with the leadership change to Georges Kern and a comprehensive repositioning of…

I must admit: Up until now, my relationship with Breguet watches has been one of neutral coexistence. This changed over the course of this year. By the time the Type XX Chronographe 2075 was released in early June and I had the opportunity to examine it closely, I had left my neutral stance behind. In…

Quartz is a significant segment for Cartier, the brand founded in Paris in 1847. Exactly how significant remains unknown, as the modern Richemont-owned brand (since 1997) does not officially disclose how many of its watches house a quartz movement versus a mechanical core. ​​To avoid any misunderstandings: the author of this article appreciates and owns…