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The Rise of The Cartier Crash

Collecting is certainly more of a journey than a destination as tastes, among other things, change over time. One thing which changes significantly, yet is scarcely talked about, is the underlying motive for making a purchase. At the beginning, starting out with little knowledge, you tend to make a purchase based on one sole factor:…

  • 7 min
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LVMH Watch Week: Talking Strategy With The CEOs

The fifth LVMH Watch Week, which took place in Miami from January 28 to February 1, was proof of LVMH's ambition to become ever more influential in the watch sector, in which it is now the fourth largest power after Rolex, Richemont and the Swatch Group. To this end, the family-owned business is gearing up…

  • 8 min
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F.P.Journe’s lineSport Collection: When Ambition Meets Zeitgeist

Geneva is the city of watchmaking, and many of the largest and best-known watch manufactures in the region have long opted to confine their points of sale to the city centre. F.P. Journe, however, is different. Located in a historic building on Rue de L'Arquebuse dating from 1892, very close to the flagship boutiques around…

  • 9 min
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Piaget Polo 79 – Already The Best Comeback of The Year?

When we published our extensive story on the Piaget Polo almost exactly a year ago, we wondered what the future might hold for this classic watch. Would the horology house ever return to the original design, which differs so very significantly from the modern Polo? https://youtu.be/z-VoHHneJWA?si=LHeCaqr6zRcI1SD_ The article was published under the title 'The Evolution…

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The Wempe Iron Walker Bicolor Proves How Stylish Two-tone Can Be

With 35 international branches and around 800 employees, luxury watch and jewellery retailer Wempe is one of the largest of its kind. Given its size, it’s no surprise that the retailer also sells its own creations in order to save on margins, so to speak. But without a coherent story, business for Wempe would probably…

  • 8 min
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Point of View: Why The Breitling Chronomat Automatic 36 Victoria Beckham Will, Indeed, Spice Up Your Life

It's been 16 years since Victoria Beckham launched her eponymous clothing line. Now, in 2024, the Victoria Beckham brand is a key fixture at Fashion Week, offering playful blends of masculine and feminine tailoring alongside unfailingly sophisticated designs. What better partner, then, than horology house Breitling, which continues to be recognised as one of the…

  • 6 min
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Porsche Design Custom-built Timepieces: Watchmaking of Tomorrow

Despite iconic watch models in their 51-year history, many collectors and connoisseurs of fine mechanics do not necessarily associate Porsche Design with the term 'watch manufacturer'. And yet Porsche Design's Swiss subsidiary, Porsche Design Timepieces AG, is currently developing something that could turn the Swiss watch world upside down and revolutionise it. An exclusive visit…

  • 25 min
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Swisswatches 24 Days of Christmas: Top Watches of 2023

It’s been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2023. From anniversary models to world firsts, we are presenting you 24 special highlights to emerge from the ever-surprising Swiss watch…

  • 15 min
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