Editorial

Swisswatches recently had the honour of meeting once again with the CEO of Breitling, Georges Kern, following the launch of the brand’s first own boutique located in Munich, Germany. Spanning over 220 square metres and two floors, the boutique in many ways embodies Breitling’s plans for the future – as Kern explains to our very…

Patek Philippe has enjoyed a presence in Japan for 150 years, with watchmaking held in high esteem throughout the country. The interplay of precision and aesthetics is not simply a matter of taste, but rather an interest that is deeply rooted in Japanese culture and self-image. As a result, the Japanese market is highly important…

The 'Nordschleife' (Northern loop) has the reputation of being the most difficult racetrack in the world. This winding ribbon of tarmac makes its way through 33 left-hand and 40 right-hand bends, while varying in altitudes of 300 m over the Eifel National Park – more than any other race track. The Nordschleife is so notorious…

An exclusive Porsche meeting on the Grossglockner – is it worth paying a trip to the F.A.T. Mankei hut? It certainly makes for a particularly special experience for the owners of the Porsche Design Chronograph 1 – GP 2023. At this Porsche summit meeting of a very special kind, the best of the best from…

At the beginning of April, we made our way to the French luxury ski resort of Courchevel, where Richard Mille gathered brand ambassadors such as professional skier Alexis Pinturault, biathlete Johannes Thingnes Bø and snowboarder Ester Ledecká as part of their "Ski Clinic". Tim Malachard, CMO of Richard Mille, was also there, of course. The…

In this tale of passion, shared values, and the pursuit of perfection, our greatest loves come together: coffee and watchmaking. Editor Catherine Bishop paid a visit to the Hublot and Nespresso manufactures in Switzerland to meet with the respective brands’ CEOs and uncover the story behind this year’s most unexpected collaboration: the Hublot Big Bang Unico Nespresso…

With 981 lots between them, the four most important auction houses – Phillips, Christie's, Sotheby's and Antiquorum – reached an impressive 110 million Swiss francs last week. Phillips, in cooperation with Bacs and Russo, succeeded in confirming its leading role as an auctioneer of valuable collector's watches. All 203 of the 203 lots offered by…

If there were a superhero in the watch industry, it would probably be François-Henry Bennahmias, the head of the Swiss watch manufacturer Audemars Piguet. The success he has helped the brand achieve over the past 11 years as CEO is actually impossible to accomplish with normal human strength. Since taking over as CEO of AP…

Museums are a popular way to spend one’s weekend. A place to take the kids, discover key moments in history, and immerse oneself in everything from portraits at the Louvre to mummified priests at the British Museum. The Patek Philippe Museum in Geneva, however, attracts rather a different crowd. The museum has drawn in countless…

Of all the luxury brands out there, Cartier is surely the most resplendent. The Cartier insignia, glowing in gold and set against lavish red, represents decades upon decades of history, jewels, fashion, kings, queens, actresses – and, most importantly for us, watchmaking. Understatement and refinement are important: style is vital. Allow us to paint you…

With the help of a sophisticated marketing concept and innovative technologies, Richard Mille has set out to shake up the watch industry. Since the company was founded in 1999, the brand has set itself the goal of uniting top-quality craftsmanship and futuristic watch design, while simultaneously pushing the boundaries of technical innovation. It all began…

The Louvre, Paris. Once the residence of French kings, it is now the most visited museum in the world. It is home to a collection consisting of several hundred thousand works, based on the passion for art by a few. Among them are King Francis I (1515 - 1547), a patron of Leonardo da Vinci,…