Editorial

To understand the legend that is Porsche, it is worth looking at the world through a child's eyes. For example, the three-year-old son of a couple who are friends of mine, who cheers "Porsche!” every single time he sees a 911 in traffic. This reminds me of my own behaviour many, many years ago. But…

Thomas Jefferson once said 'A walk about Paris will provide lessons in history, beauty, and in the point of life.' Yet I found that I didn't need to take a walk. At Jaeger-LeCoultre's Reverso Stories Exhibition, a ten-second trot from our hotel on Rue Boissy d'Anglas in Paris, I discovered an array of both beauty…

It's been another extraordinary year for us all, and the watch world is no exception. That is why the Swisswatches team sat down once more to comprise a list of our top watches of 2021. From horological giant OMEGA to independent watchmaker Armin Strom, we are presenting you with 24 special highlights to emerge from…

"Ergonomic: [adjective] relating to or designed for efficiency and comfort in the working environment." This is the definition for the word "ergonomic"; a buzz word at Audemars Piguet this year, since the Swiss horology house introduced its all-new Royal Oak Offshore models in a 43 mm case. The new chronograph models, available in steel, pink…

Patek Philippe watches are never cheap – but just how expensive can they get? We took a journey back through time to uncover the most expensive Patek Philippe wristwatches ever to sell at auction. Let’s climb our way up the millions, and get to know some of the most exquisite timepieces that have helped make…

Incredible watches are characterised by the fact that they display much more than just the current time. In the best cases, they also say something about the zeitgeist in the world. It would not an exaggeration to say that the Richard Mille RM 029 Le Mans Classic is one such model.  As a limited edition of 150…

Following the launch of the AVI Ref. 765 1953 Re-Edition in 2020, Breitling is now introducing the new Super AVI watch line, a larger version with a case diameter of 46 mm. The five new models pay homage to the most important fighter planes of the 1940s, as well as to the original references from…

When it comes to expanding Parmigiani Fleurier's clientele, it seems it's not all about fast and furious growth. Recently installed CEO Guido Terreni, leading the manufacture since the start of 2021, evidently prides himself upon creating a customer base that is not necessarily far-reaching, but rather fits with the company's values. "We are choosing an…

What is the point of a brand ambassador? To encapsulate the essence of a brand. Represent its values. Inspire others. These are all things that Panerai brand ambassador, Mike Horn, is certainly capable of – alongside much more. Over the years, the Switzerland-based South African has had his fair share of awe-inspiring adventures as well…

Foreword by Joern Frederic Kengelbach Where do the boundaries of feasibility lie? Who pushes these boundaries? How many parts of a mechanical watch, in this age of computerised production, are truly made by hand? Every collector with a love of the rare and the exclusive faces this question at some point in their life. This…

Breitling has been enjoying a new lease of life since mid-2017, under the new leadership of Georges Kern. His manufacture doesn’t simply offer a diverse array of models for the sake of wide-reaching popularity. Yet a broad appeal is exactly what the Swiss horology house is now enjoying. When Kern took over as CEO, he…

Some watches simply command respect. The Jaeger-LeCoultre Reverso Tribute Nonantième is one such watch. The horology house's Reverso model is always sleek, suave, and attractive. This unconventional piece, however, takes high watchmaking to a whole new level. Area of expertise: The Reverso and complications Jaeger-LeCoultre is no stranger to creating complicated Reverso watches. The first…