Editorial

Retailer Bucherer is kicking off 2025 with the introduction of three special timepieces created in collaboration with watch manufactures Ulysse Nardin, Girard-Perregaux and Chopard. Each watch presents its own unique concept. The Ulysse Nardin Freak X Enamel combines its extraordinary movement construction with a deep green dial. Meanwhile, Girard-Perregaux offers up a tourbillon in a…

The Rolex Certified Pre-Owned programme at Bucherer offers a high-quality and trustworthy alternative to buying pre-owned Rolex luxury watches. But how does the buying, selling, authentication and certification of pre-owned watches actually work? Rolex Certified Pre-Owned at Bucherer In 2019, luxury watch and jewellery retailer Bucherer ventured into the pre-owned luxury watch trade and opened…

Every watch manufacture has one or more iconic models that have enjoyed great popularity for years. For Piaget, the Polo watch line is one of them. Since its launch in 1979 as the brand's first sports watch, it has established itself as the Maison's best-selling collection. Thanks to the Polo, the watch manufacture has already…

From the clocking ticking above the platform at the railway station to the watch on your wrist, we encounter watches in our everyday life everywhere we go. At school, we’ve already learnt the necessary vocabulary, such as ‘hands’ or ‘hours’, to describe a watch dial. But upon delving deeper into the world of watches, we…

Why not start the watchmaking year with a bang? This seems to have been the thinking at Vacheron Constantin, which launched the steel version of the Historiques 222 a good three years ago following the premiere of the yellow-gold 222, which already confirmed the desirability of this high-end sports watch with integrated bracelet once and…

Last year, we explored the top timepieces of the Year of the Dragon, as various brands presented their own interpretations to herald the year in. The Year of the Snake, however, marks a particularly apt moment for one brand in particular, as it provides fashion house Bulgari with the perfect opportunity to reimagine its iconic…

Rolex may produce over a million watches a year, but this doesn’t stop mystery from shrouding it in many aspects. One such aspect is the off-catalogue Rolex models, reserved for VIP clients and usually covered in a variety of different coloured gemstones. Gem-set pieces would have once been one off commissions for extremely important clients…

As always, Chopard's latest creations are well worth looking at in detail, as they offer a glimpse into what the brand is calling the aesthetic future of the company. Seamlessly blending refined elegance with the precision of guilloché craftsmanship, the latest timepieces set a new standard for timeless sophistication. The L.U.C Lunar One and the…

When Mark Zuckerberg announced on 28 October 2021 that the parent company Facebook would be renamed Meta with immediate effect, not only Facebook but also Zuckerberg seemed to have undergone a transformation. From now on, ‘Zuck’ played it cool. He replaced his long-time signature look – a grey t-shirt paired with blue jeans – with…

The watchmaking company Vacheron Constantin is celebrating its 270th anniversary this year – and is kicking off the anniversary with something of a sensation. The highly coveted reference 222 from 1977, which enjoyed a revival in yellow gold almost three years ago, is now being released as a steel version. Forerunner of the Overseas When…

Were you aware that Richard Mille has its own Certified Pre-Owned boutique in the heart of London? More often than not, the answer to this question, regrettably, is ‘no’. Always ones to keep our noses to the ground, we at Swisswatches were keen to visit this elusive yet highly impressive store, where a certain specialist…

The most important company and watch model anniversaries in 2025 and a (critical) look at the watch industry this coming year. Normally, we like to hold back on speculation at Swisswatches – and for good reason. The watch industry and the pre-owned watch market have experienced a surge in attention over the last five years,…