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Swisswatches is launching its first ‘Boutique Travel Guide’ for its watch community. In this section, we want to showcase the many watch boutiques that are worth visiting, but also immerse ourselves in their vibrant neighbourhoods. What does the city have to offer? Where can you find the best drinks, a particularly good restaurant, or perhaps an insider tip? A travel guide for watch lovers who want to know what else they can experience in the city around their boutique visit.

Frankfurt am Main has been home to an exclusive new address since 2020. The Patek Philippe Boutique, run by the long-established jeweller Wempe, represents the Geneva-based watch manufacturer in one of Europe’s most important financial centres. With the aim of extending the philosophy of the Patek Philippe Salon in its home city of Geneva, the boutique is a magnet for watch enthusiasts and international collectors. The opening in 2020 in partnership with Wempe was a logical step, as Wempe is Patek Philippe’s first concessionaire in Germany – a partnership that will celebrate its 100th anniversary in 2027.

A place with history and vision

The Patek Philippe boutique in Frankfurt city centre is a place with historical depth. Wempe has been represented at this location for over 20 years, so the opening of the Patek Philippe boutique in 2020 – at that time the second largest in Europe – was a natural and logical step for Patek Philippe President Thierry Stern.

Covering almost 150 square metres, the boutique presents an extensive range of products from the Swiss watch manufacturer. “Customers are often amazed by the variety and representative overview of the entire collection that the boutique offers,” explains Daniel Fahrland, Managing Director of the Frankfurt boutique. Here, enthusiasts will find a cross-section of the entire collection: from complex timepieces such as a perpetual calendar split-seconds chronograph (Ref. 5204) to rare handcrafted pieces and diamond-set models to icons such as the Calatrava. Even Aquanaut and Nautilus models are available for temporary try-ons.

Exclusive interior and comprehensive service

In February 2025, the boutique underwent a complete renovation to offer customers an even more exclusive experience. A central new element is a sophisticated bar that serves as a meeting place and presentation area. The watchmaker’s workshop has also been relocated: it is now located directly in the entrance area, in front of the “Clous de Paris” wall, which echoes Patek Philippe’s iconic décor, modified as wall panels.

The boutique’s interior follows Patek Philippe’s corporate design, as seen in other locations around the world. Special features include the Emperador marble floor, custom-made furniture from Geneva and Italy, and the bar area, which features a backlit alabaster wall from Italy and burnished brass.

An important part of the service offering is the in-house watchmaker. He carries out minor service work on site, such as cleaning straps and cases or changing batteries in quartz movements. More extensive overhauls and repairs are sent either to Deutsche Patek Philippe in Munich or, in the case of complex historical watches, directly to Geneva.

In addition to the exclusive watches, the atmosphere of the boutique is a decisive factor. Wempe employees attach great importance to a friendly atmosphere. The result: “Regular customers visit the boutique not only to buy a watch, but also to enjoy the pleasant surroundings and the warm welcome,” says Daniel Fahrland.


Goethestrasse – Frankfurt | Patek Philippe Boutique

Address:
Goethestrasse 10, 60313 Frankfurt, Germany

Opening hours:
Monday to Friday: 10:00 to 19:00
Saturday: 10:00 to 18:00


TIPS FOR A PERFECT STAY IN FRANKFURT


Erno’s Bistro

In the heart of Frankfurt’s upmarket Westend district is a culinary retreat that invites you to linger at lunchtime and in the evening. Erno’s Bistro has been serving the finest French cuisine with a southern French touch for more than 50 years. In the wood-panelled dining room and on the small terrace, you can sample à la carte or the menu du jour. Among other things, the team led by chef Valéry Mathis delights guests at this restaurant, which has been awarded a Michelin star since 1998, with dishes such as entrecôte in red wine sauce or lobster with watermelon broth. The perfect wine accompaniment can be found on the extensive wine list with more than 700 selections.

Pasta Davini

Pasta Davini is tucked away in Frankfurt city centre. It is one of those places where you feel like you are at your Italian nonna’s. Instead of a fixed menu, there is a daily changing menu prepared with seasonal organic products. The small, cosy dining room with its charmingly mismatched furniture creates a homely atmosphere that allows you to experience authentic Italian cuisine in its most honest form.

Bar Americano

Just a few steps away from the boutique, Bar Americano invites you to relax from morning to evening with a cappuccino, aperitif or cocktail in its modern ambience with elegant lines and warm orange accents. Despite its location in the city centre, it feels like a small oasis of calm where you can linger indoors or on the terrace. At the weekend, DJ sets create a lively atmosphere that rounds off the character of this stylish bar.

Hotel Sofitel Frankfurt Opera

Just a five-minute walk from the boutique and directly opposite the Alte Oper, the Sofitel Frankfurt Opera combines French elegance with modern comfort – awarded two Michelin Keys. The rooms and suites, some with sweeping views of Opernplatz, are spacious – as is the in-house spa with pool, sauna and treatments. Between the exclusive shopping streets of Goethestraße and Fressgass and the city’s cultural highlights, the hotel offers an opulent and stylish retreat.

Goethe House

Anyone visiting Frankfurt should definitely visit the childhood home of Germany’s most famous poet and thinker. Johann Wolfgang von Goethe grew up on Großer Hirschgraben, just a few steps away from the boutique. It was in this house that he wrote his early works, such as Götz von Berlichingen and the first versions of Faust and The Sorrows of Young Werther. Today, visitors can experience an authentic piece of German literary and cultural history on four floors and in 16 historic rooms, some of which were reconstructed after the war using original components. Watch enthusiasts will also be particularly delighted by one exhibit: the impressive Hüsgen clock, an astronomical timepiece from 1746.


patek.com

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