Recent articles

It is an earthquake that will change this industry like few others before: the world's most important watch brand, Rolex, is taking over the world's most important luxury watch retailer, Bucherer. Credit © bucherer.com As explained in a statement released by Rolex in the USA, "Following Jörg Bucherer's decision to sell his business in the…

In retrospect, those responsible at the New York Parson School of Design are likely now less than pleased that they turned down an application from a certain Matthew M. Williams in 2004. Had the renowned design school accepted him, they could have added another big name to their Hall of Fame, alongside fashion giants like…

September is coming up and the first autumn highlights are about to be released. One of them is the cooperation between the online magazine Monochrome and watch manufacture Armin Strom. Together they are ringing in the next season with the Armin Strom x Monochrome Montre de Souscription 3 Gravity Equal Force Maillechort. The monochrome timepiece with…

Since its founding in 2002, the Le Mans Classic has offered a unique throwback to the iconic 24 Hours of Le Mans. With the active support of Richard Mille, who has been the main sponsor since its conception, the event has firmly established itself in the calendars of classic car enthusiasts around the globe. As…

When it comes to finding the right birthday present, it is not uncommon to make a mistake, much to the chagrin of the person receiving the gift. Often the birthday boy or girl finds themselves deposited with a pile of rather unimaginative presents. Porsche, on the other hand, is taking a different approach and has come…

The story of the True Thinline x Great Gardens of the World collection by Rado and the organization Great Gardens of the World is continuing with three new chapters. For the first time in the history of the collaboration, which dates back to 2017, three models with an automatic movement are released as Chapter 8, Chapter 9, and Chapter 10.…

Tissot's PRX Powermatic 80 model has become a bestseller across the globe. Picking up on popular design codes from the Swiss watch industry, this crowd-pleasing, affordable automatic model is now appearing in a new 35 mm iteration. Showcasing either an ice-blue or radiant gold colour palette, the new editions are likely to further spread the…

If I had asked my history teacher at school what history actually was, he would have probably told me that it was all about the past. Unfortunately, I never asked him as I would have been staring out of the window, perhaps pondering the next great watch from Audemars Piguet. One thing, however, is certain:…

When it comes to timepieces, craftsmanship and art are aligned. When it comes to MB&F, these two have masterfully merged. As the world's first watchmaking concept laboratory, the brand has made a name for itself with its artistic timepieces, so-called "Horological Machines". Ten years ago, MB&F started a collection inspired by automobiles, and it was…

A veil of grey clouds covers the snow-clad Matterhorn, one of the icons of the Alps. The summit only makes a timid appearance on this day, but it creates a no less imposing backdrop for an anniversary celebration. With a view of the Matterhorn to accompany it, the Swiss watch brand Alpina is honouring its…

Following the launch of Breguet’s new civilian and military Type XX models last month, Swisswatches caught up with recently installed CEO Lionel a Marca to find out his take on the brand’s new pilot’s watches, which caused quite the stir. He explains the thought process, execution, and plans for the future vis-à-vis the brand’s all-important pilot’s watches. …

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…