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Tissot's PRX Powermatic 80 model has become a bestseller across the globe. Picking up on popular design codes from the Swiss watch industry, this crowd-pleasing, affordable automatic model is now appearing in a new 35 mm iteration. Showcasing either an ice-blue or radiant gold colour palette, the new editions are likely to further spread the…

If I had asked my history teacher at school what history actually was, he would have probably told me that it was all about the past. Unfortunately, I never asked him as I would have been staring out of the window, perhaps pondering the next great watch from Audemars Piguet. One thing, however, is certain:…

When it comes to timepieces, craftsmanship and art are aligned. When it comes to MB&F, these two have masterfully merged. As the world's first watchmaking concept laboratory, the brand has made a name for itself with its artistic timepieces, so-called "Horological Machines". Ten years ago, MB&F started a collection inspired by automobiles, and it was…

A veil of grey clouds covers the snow-clad Matterhorn, one of the icons of the Alps. The summit only makes a timid appearance on this day, but it creates a no less imposing backdrop for an anniversary celebration. With a view of the Matterhorn to accompany it, the Swiss watch brand Alpina is honouring its…

Following the launch of Breguet’s new civilian and military Type XX models last month, Swisswatches caught up with recently installed CEO Lionel a Marca to find out his take on the brand’s new pilot’s watches, which caused quite the stir. He explains the thought process, execution, and plans for the future vis-à-vis the brand’s all-important pilot’s watches. …

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

Earlier in June, we saw the unmistakable return of one of Italy’s most famous automobile events: La Mille Miglia, otherwise known as 1000 Miglia, or 1000 miles. Once described by Enzo Ferrari as “the most beautiful race in the world”, it is a 1,000-mile open-road race through Italy’s finest towns and cities in period classic…

The DiaStar is rather a historic model for watch manufacture Rado, with the timepiece appearing only five years after the brand's founding back in 1957. The first 1962 DiaStar quickly gained a following for its distinctive shape and extremely resistant tungsten-carbide case – a highly unusual material for a watch both then and now. Following…

For the third year in a row, Breitling is launching a Sylt Edition. The Chronomat GMT 40 Sylt Edition is limited to 288 pieces and is available exclusively in Germany. In addition, Breitling and the jeweller Spliedt in Kampen, a town on the northern German island of Sylt, are inviting customers to an exclusive pop-up…

The world of watches is always on the lookout for an icon, and TAG Heuer is certainly delivering the goods with the revival of its breezy, colourful Skipper watch. The timepiece, which is historically a much-loved and distinctive model, has been out of action for the past 40 years. Now, it's returning just in time…

The Roger Dubuis brand is undergoing a transformation, with its strategy honing in on rare, high-end watches in small quantities, building the brand around the Excalibur line. Just earlier this year, as CEO Nicola Andreatta revealed to us over lunch, “[We] are in the process of reinterpreting and reworking some of the most important complications…

Only Watch, the world's largest watch auction for charity, will take place for the tenth time in Geneva on November 5th. Over 50 watch manufacturers have each donated a unique timepiece created especially for the occasion. The proceeds of this auction will go entirely to the Monegasque Association Against Muscular Dystrophy, to support research into…