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To name a brand after a ‘long meadow’ sounds just as fairytale-like as the history of the watch brand Longines. The brand from the idyllic village ‘Les Longines’ in Saint-Imier literally means ‘long meadow’. Established in 1832 by Auguste Agassiz, the brand has headed skywards just as consistently as the long meadow-grass of the lush…

After the recently launched Premier, Georges Kern continues to hold on to the rich heritage of BREITLING strongly. So strong, that now a 60-year-old watch was re-editioned almost unchanged. You don’t get to see that very often in the watch industry, in which brands indeed regularly introduce new interpretations of older models, but rarely present…

Charles A. Lindberg might have been the most prominent pilot, who trusted the know-how of watch brand Longines in the 1930s, which earned reputation in the field of aviation already from the very start. Their pilot watches distinguished themselves due to the rotating inner disc, which enabled the pilots to synchronize their watch with the…

While visiting the Breguet manufacture in Vallée de Joux some weeks ago, we certainly didn’t want to miss the movement assembly Atelier where the Maison’s tourbillon complications come alive. It was Abraham-Louis Breguet who invented this regulator over 200 years ago and the manufacture today is the world’s biggest producer. They have seven tourbillon families…

According to company documents, Thierry Stern, Patek Philippe president still today tests all minute repeaters himself before they leave the manufacture. And to Stern, it’s not work but pure passion and pleasure. Patek Philippe has gained a special reputation in this field, not least by showing their savoir-faire with the ‘Grandmaster Chime’ from 2014 with…

Claude Greisler is a determined man with a clear attitude and vision. Not least because of these reasons he managed, together with his business partner Serge Michel to make the brand Armin Strom a manufacture in only three years. Nearly all movement parts are produced in-house in Biel. Greisler is not only CEO and watchmaker…

In 2010 already the Geneva watch manufacture Patek Philippe united sports and technique with the ‘Nautlilus’ collection. Now the brand presented a new model (Ref. 5726/1A-014) of this line on the watch fair Baselworld 2019: A version with stainless steel strap, like the first Nautilus from 1976, and a blue dial with a subtle shading from…

Once, the small village of Fleurier in the Swiss canton of Neuchâtel has been an important place for watch making. But in the 1970s the quartz crisis had a major impact on the watch industry in Fleurier. At that time a young watchmaker called Michel Parmigiani was faced with the decision either to become an…

Rolex is extending its 'Yacht-Master' range with a new 42 mm model in 18 ct white gold, the Oyster Perpetual Yacht-Master 42 (Ref. M226659).  'Yacht-Master' sailing watches are recognizable thanks to their distinctive bidirectional rotatable bezel with a raised 60-minute graduation. They offer legibility in all circumstances, and especially in the dark, thanks to its Chromalight display.…

GMT-Master II Ref. 126710BLNR Last year, Rolex caused a small sensation with the return of the GMT-Master II ‘Pepsi’ (Ref. 126710 BLRO) and its long-awaited steel version. Will the brand score another coup with an unexpected novelty this year? There is no need – why should they not built upon a reliable product and instead…

Rolex is introducing an Oyster Perpetual Sea-Dweller Ref. M126603 in a yellow Rolesor version for the first time, combining Oystersteel and 18 ct yellow gold. On its black dial, the name 'Sea-Dweller' is inscribed in a yellow hue, echoing the colour of the 18 ct yellow gold. When the Sea-Dweller was updated in 2017, this lettering was in red, in…

Rolex is presenting a new version of the Oyster Perpetual GMT-Master II Ref. 126710 BLNR with blue and black cerachrom insert and a bidirectional rotating bezel in Oystersteel, called ‚Batman’ within the Rolex community. In 2013, the brand already introduced a GMT-Master II with a single-piece, two-colour blue and black ceramic bezel. This watch, in Oystersteel and fitted with a…