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Panerai Submersible Luna Rossa Collection

Swisswatches has teamed up with Panerai and together we will invite four people to the Panerai manufacture in Neuchâtel. Experience the excellence of this luxury Swiss manufacture first-hand, and discover how these masterpieces come to life. An inspiring, unforgettable trip of a lifetime!

  • < 1 min
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Many Roads Lead to Rome: The Mille Miglia 2024 with Chopard

Many roads lead to Rome, but only one charmingly uses the eternal city as a turning point. This story demonstrates what it means to have driven the legendary 1000-mile race from Brescia to Rome and back yourself. On the wrist, of course: the Mille Miglia collection from Chopard. Strap in for one of the toughest…

  • 26 min
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A. Lange & Söhne: Craftsmanship in its Purest Form

A Lange & Söhne is proof of the fact that automobile culture and rare wristwatches come together particularly well when the collectors of both categories are not the ostentatious type. A good example of this can be found at the British Concours of Elegance at Hampton Court, where refined million-dollar values come together with British…

  • 12 min
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King of Elegance – 24 Hours in Milan with Cartier

On a balmy summer evening at the end of September, the first guests are arriving at Milan's Cartier boutique on Via Monte Napoleone in the city's luxury district. We take the glass elevator with its own doorman to the fourth floor, past the spacious and wonderfully decorated sales areas where jewellery and watches are brought…

  • 7 min
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The Velocity of Time – featuring Ferdi Porsche

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

  • 1 min
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