Big Pilot

IWC presents a new limited edition of the Big Pilot’s Watch Shock Absorber XPL, inspired by the colours of the Mercedes-AMG Petronas Formula One Team. The watch features the patented SPRIN-g PROTECT shock absorption system, designed to withstand extreme forces. This timepiece is a tribute to Toto Wolff, the Petronas team principal, who has been…

Over at Schaffhausen, one tends to focus on just one collection each year. Last year it was the Portugieser line, which underwent both a revision and extension. This year, however, another IWC favourite is in the limelight; pilot's watches. These models have always enjoyed a huge level of popularity at IWC – both with design-orientated…

From a Rockstar point of view, IWC’s ‘Big Pilot’ watch has at least two advantages. First: being on tour, you can easily turn it into a bedside table clock due to its size and strong luminous power. Second: if you’re looking at pictures from past gigs one day, it just takes one glimpse onto the…

If Christoph Grainger-Herr had to stereotype the average IWC customer, he might catch himself picking his own name. Not out of sheer vanity, but because the young CEO embodies and leads the brand with so much genuine dedication, and has been doing so for just over two years. The trained architect has been with the brand for over…

An exciting and inspiring week comes to an end. We saw double moons, a candy-shop full of colourful timepieces and a Lamborghini for the wrist. We found out, that you can practice sustainable watchmaking with recycled PET bottles, that a power reserve of 65 days (world record) is possible and that a new trend colour…

The Bauhaus movement celebrates its 100thanniversary this year and still today stands for functionality and aesthetics. Due to the industrialization, Bauhaus manifested a basic philosophy to preserve the artistic work and bring it in line with the raising engineering sciences. The aim was to grant a broad audience access to quality products. Typical design elements…

The American Florentine Ariosto Jones founded the brand IWC in 1868 and he wanted to pair Swiss craftsmanship in watchmaking with American manufacturing technologies. IWC became a specialist in creating excellent pocket watches. Even though the brand’s initials stand for ‘International’ Watch Company and was founded by an American citizen, it always was – and…