Porsche

Despite iconic watch models in their 51-year history, many collectors and connoisseurs of fine mechanics do not necessarily associate Porsche Design with the term 'watch manufacturer'. And yet Porsche Design's Swiss subsidiary, Porsche Design Timepieces AG, is currently developing something that could turn the Swiss watch world upside down and revolutionise it. An exclusive visit…

For Porsche 718 Spyder RS owners only. The accompanying Porsche Design Chronograph 718 Spyder RS chronograph is the second youngest model in this exclusive series of 14 models since 2019.

Sixty years ago, Porsche presented the first Porsche 911 model, then known as the Porsche 901. The agile car, with its unmistakable silhouette, could accelerate from 0 to 100km/h in 9.1 seconds and quickly became a status symbol. In the same year, 1963, TAG Heuer also launched a model that still defines the brand today: the Carrera. Taking…

When it comes to finding the right birthday present, it is not uncommon to make a mistake, much to the chagrin of the person receiving the gift. Often the birthday boy or girl finds themselves deposited with a pile of rather unimaginative presents. Porsche, on the other hand, is taking a different approach and has come…

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

A travel diary in a watch magazine? I admit, this article deviates somewhat from our norm – but with good reason. In October 2022, Porsche and Porsche Design provided me with two products of their best luxury technology, the Porsche Panamera 4 E-Hybrid (launched in 2022) and the Porsche Design 1919 Globetimer UTC, both of…

In this world, markets regulate the price – but they cannot always reflect the true value of a product. This is probably going to be the case starting from November 29, when, as part of Sotheby's Luxury Week, something extraordinary will be auctioned on Sotheby's website until 14 December: a 911 S 2.4 Targa from…

Something is brewing on the horizon in the sandy desert of Dakar – is it a mirage? No, it's the unmistakable curves of a Porsche, still clear through the sandstorm. But this is not just any Porsche speeding through the metres-high dunes. In the scorching heat, you can recognise the new Porsche 911 Dakar. The…

Looking back at the past with a sense of longing, yet always pushing forwards – that seems to be a part of human nature. Whether in fashion or art, architecture or engineering, both factors drive us in life. But when it comes to both the automotive and watch industries, this balancing act between the cultivation…

Exclusively for owners of the Porsche 911 Targa GTS Edition 50 Years of Porsche Design, the manufacturer is presenting the Chronograph 1 911 Edition, a timepiece designed to go with the car. Both celebrate Porsche Design's 50th anniversary and reference the past of the iconic 911 and Chronograph 1. The new Porsche Design Chronograph 1…

To understand the legend that is Porsche, it is worth looking at the world through a child's eyes. For example, the three-year-old son of a couple who are friends of mine, who cheers "Porsche!” every single time he sees a 911 in traffic. This reminds me of my own behaviour many, many years ago. But…

For the Porsche Cayman dedicated to the racetrack, Porsche Design is presenting the Chronograph 718 GT4 RS, the matching timepiece. However, it is also reserved for buyers of the Porsche 718 Cayman GT4 RS. The watch is based on the Porsche Design Chronotimer Series 1, but has some specific details. One highlight is the winding…