Porsche 911

Sixty years ago, Porsche presented the first Porsche 911 model, then known as the Porsche 901. The agile car, with its unmistakable silhouette, could accelerate from 0 to 100km/h in 9.1 seconds and quickly became a status symbol. In the same year, 1963, TAG Heuer also launched a model that still defines the brand today: the Carrera. Taking…

When it comes to finding the right birthday present, it is not uncommon to make a mistake, much to the chagrin of the person receiving the gift. Often the birthday boy or girl finds themselves deposited with a pile of rather unimaginative presents. Porsche, on the other hand, is taking a different approach and has come…

What drives Ferdi Porsche? An exclusive portrait from Swisswatches Magazine about the dream of a young architect and entrepreneur. Everyone is searching for a purpose in life. But what drives the grandson of the founder of the world's most successful sports car brand? What role does he want to play in a line of famous…

Looking back at the past with a sense of longing, yet always pushing forwards – that seems to be a part of human nature. Whether in fashion or art, architecture or engineering, both factors drive us in life. But when it comes to both the automotive and watch industries, this balancing act between the cultivation…

It looks almost that the greatest density of magnum wine bottles is based in the southern part of Styria. They like to think big. An area, near the Slovenian border, where viniculture forms the landscape and which is famous for one of the best Sauvignon Blanc in the world. At Porsche they have always, and…

It was in 1972 when Ferdinand Alexander Porsche decided to establish a design company for watches (and other products) after he retired from the operating business at Porsche. Ever since he has been a designer, not only was it him who developed the 911, but he was also in charge of all design aspects of…

If the name Singer sounds familiar to you, you probably know it from the Singer Vehicle Design, the brand that restores Porsche 911 sportscars to perfection. Of course there are also the nostalgic Singer sewing machines we have in mind, but they have nothing in common. Rob Dickinson is the founder and creative director of…

They are probably the only watches that you can buy at a car dealer, and only at a car dealer – the recently launched Porsche Design Chronograph 911 GT2 RS and Chronograph911 Turbo S Exclusive Series. The reason is the new ‘Porsche Design for Porsche’ concept which means, that only buyers of the new 911 super sportscars GT2…

Since its establishment in 1972, Porsche Design’s watch collection has been steadily growing. The 1919 Collection, which was first introduced in 2015, is dedicated to the Porsche car series. This year, the new collection is inspired by the famous 911 series that Professor Ferdinand Alexander Porsche designed 54 years ago! The design and technology of…