Piaget Andy Warhol Watch ‘Collage’ Limited Edition: Translating Pop Art to the Wrist

Following the relaunch of the Andy Warhol ‘Clou de Paris’ in 2024 and the colourful models unveiled at Watches and Wonders 2025, the Swiss maison now presents the Piaget Andy Warhol Watch ‘Collage’ Limited Edition: a run of just 50 numbered pieces that translates one of Warhol’s most celebrated polaroid collage self-portraits from the year 1986 into an intricate dial of gemstone marquetry.

A Creative Partnership Revived

The collaboration between Piaget and the Andy Warhol Foundation for the Visual Arts was officially announced in November 2024, but technically speaking, its roots go back half a century. Andy Warhol was not only a friend of Yves Piaget, but also one of the maison’s most recognisable clients. During the height of the famed 1970s Piaget Society era, Warhol owned seven Piaget watches, each of them glamorous fixtures among the gold-toned exuberance of Studio 54 and New York’s creative elite.

One of those watches became particularly famous: the reference 15102, designed by Jean-Claude Gueit and produced between 1972 and 1977. With its 45 mm cushion-shaped case, bold gadroons, and unconventional proportions, it perfectly captured Piaget’s reputation for turning functional design into sculptural art. The piece later became known as the ‘Black Tie’ and would go on to inspire multiple reinterpretations.

When Warhol’s enormous watch collection – comprising more than 300 watches – was auctioned at Sotheby’s in 1988, Piaget reacquired four of his pieces for its private museum in Switzerland. Among them was his own black-and-gold 15102, still instantly recognisable to connoisseurs today.

In 2024, Piaget made the connection official. The Andy Warhol Watch ‘Clou de Paris’ marked the first joint project under the new partnership with the Andy Warhol Foundation. With its blue meteorite dial, hobnail-patterned white-gold case, and the in-house calibre 501P1, it revived the model’s daring proportions and reintroduced Piaget’s thoughtfully named ‘Infinitely Personal service for made-to-order Andy Warhol watches’ service, allowing clients to commission bespoke ornamental-stone dials and strap combinations. Interestingly, this service of customisation dates back to Piaget’s first Geneva boutique in 1959.

Indeed, for the 2024 Andy Warhol watch, the ‘Infinitely Personal service for made-to-order Andy Warhol watches’ service really opened up a world of possibilities for its clients with a wealth of customisation options — including ten additional ornamental stone dials. Among the highlights were falcon’s eye (also known as blue tiger’s eye), turquoise, and malachite. Clients could also choose between the new dauphine-style hands first introduced on the Andy Warhol Clou de Paris model, or the classic baton hands of the original design. To further personalise each timepiece, five coloured leather straps were available, allowing the look of the watch to be easily transformed. Even the case could be selected in white or rose gold, ensuring that nearly every piece would be truly one of a kind.

From meteorite to marquetry: The Andy Warhol Watch ‘Collage’ Limited Edition

After the successful launch of the ‘Clou de Paris’, Piaget promptly expanded the collection at Watches and Wonders 2025, unveiling an array of new Andy Warhol Watch models – from a high-jewellery opal-dial version, set with baguette-cut sapphires, to editions featuring tiger’s eye, green meteorite, and white meteorite dials. Each piece reaffirmed Piaget’s reputation for colour and material innovation within fine watchmaking.

Now, the rather quirky yet indubitably stylish Piaget Andy Warhol Watch ‘Collage’ Limited Edition advances the story once more. Drawing on one of Warhol’s most personal artworks, it transforms the visual language of Pop Art into the miniature realm of haute horlogerie.

Case

The watch is housed in a stepped 45 mm case made from 18-carat yellow gold, in homage to Warhol’s original 1973 Piaget. It’s worth noting that this precious metal is not used elsewhere in the current Andy Warhol line, but brings a more nostalgic touch than ever. In addition, the broad gadrooned bezel and architectural case form pay tribute to Jean-Claude Gueit’s 1970s design, while contemporary finishing techniques give it a more refined execution.

The case alternates between polished and vertical satin surfaces, creating depth under changing light. Its substantial presence feels unapologetically vintage, yet the detailing remains modern and precise; a reflection of Piaget’s ability to maintain its DNA while updating the execution for today’s ambitious collectors.

The vertical satin finishing extends to the caseback, which bears another highlight: an engraved image of Warhol’s 1986 self-portrait (which in turn inspired the dial) alongside Piaget’s logo and Warhol’s signature.

Dial

The dial is, of course, the centrepiece – and arguably one of Piaget’s most ambitious exercises in the decorative arts to date. Created using the ancient and very rare métier d’art of gemstone marquetry – it seems Van Cleef & Arpels is one of the other very few maisons to master it – it interprets Warhol’s 1986 collage polaroid self-portrait through the juxtaposition of four ornamental stones: black onyx, forming the base layer and echoing the black dial of Warhol’s 1973 Piaget; yellow Namibian serpentine, adding warmth, light and nostalgia; pink opal, providing softness and contrast; and green chrysoprase, bringing a vivid, painterly accent.

Each stone is individually cut, shaped, and fitted by hand, with tolerances of mere microns. The result is an abstract, textured dial that hints at Warhol’s collaged compositions without literal reproduction. This choice of marquetry, which is actually traditionally used in furniture and jewellery, underscores Piaget’s remarkable position within the luxury watch industry, where métiers d’art such as engraving, enamelling, and gem-setting are performed entirely in-house at the maison’s Ateliers de l’Extraordinaire in La Côte-aux-Fées.

The Andy Warhol 1986 Self-Portrait Collage

But what is the artistic story behind Warhol’s famous self-portrait collages? Today simply branded ‘selfies’, everyone is guilty of having photographed themselves at some point. Andy Warhol, however, has been dubbed the unofficial ‘King of Selfies’, having documented his face via various artistic mediums, including Polaroid prints, collages and silkscreen paintings, traversing every phase of his life from young adulthood to death.

Credit © The Andy Warhol Foundation for the Visual Arts, Inc.

Highly varied, his 1986 self-portrait series, captured mere months before his death, stood out for its capturing of Warhol’s gaunt face and wild hair. Critics have since understood this work to be Warhol’s acknowledgement of mortality. In his own words, however, things have a more positive spin: “I paint pictures of myself to remind myself that I’m still around.” In any case, the choice of self-portrait makes Piaget’s source of inspiration all the more poignant.

Credit © 2023 The Andy Warhol Foundation for the Visual Arts, Inc./Artists Rights Society (ARS), New York

Movement

Inside the Andy Warhol Watch ‘Collage’ Limited Edition beats Piaget’s calibre 501P1, a self-winding mechanical movement developed and assembled entirely in-house. Measuring just 3.6 mm thick, it reflects Piaget’s long-standing leadership in ultra-thin watchmaking, a field it pioneered with the calibres 9P of 1957 and 12P of 1960.

The 501P1 offers a 40-hour power reserve and operates at 4 Hz. The finishing is consistent with Piaget’s traditional standards: circular Côtes de Genève across the bridges, a circular-grained mainplate, bevelled edges, and blued screws. The movement lies hidden behind the solid gold caseback.

Strap

The watch is paired with a rather winning green leather strap, chosen by Piaget to harmonise with the dial’s rich palette while lending a slightly contemporary note. The green tone was also selected for its ‘mature’ qualities – neither bright nor muted – ensuring the colour complements rather than competes with the gemstone dial. The strap is secured with an 18-carat yellow-gold ardillon buckle, matching the case and reinforcing the watch’s cohesive aesthetic.

From Precision to Pop Art

Piaget’s artistic director, Stéphanie Sivrière, led the creative process on the limited-edition watch. “We spent six months researching Andy Warhol before we settled on a direction,” she explains. “With such a wealth of material to draw on, it was extremely difficult to know where to begin. Should we look to one of his most famous works and iterate on a banana, a can of soup, or perhaps Marilyn Monroe? We quickly learned that we wanted to express Warhol, but without being obvious. To suggest, rather than to show.”

Therein lies the key to this watch’s success: subtlety. The Piaget Andy Warhol Watch ‘Collage’ Limited Edition represents more than a tribute; it’s a study in artistic translation. The collaboration demanded months of research, travel, and archival study. Sivrière’s team worked closely with the Andy Warhol Foundation, even visiting New York to view materials from the artist’s personal archives and exhibitions. The result? A quietly yet intelligently executed winner.

Art is what you can get away with

Andy Warhol

While official pricing has not yet been communicated, previous Andy Warhol models have retailed between €56,000 and €65,000.

piaget.com